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Setting Your Service Area on Google Business Profile

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John Locke is a SEO consultant from Sacramento, CA. He helps manufacturing businesses rank higher through his web agency, Lockedown SEO.

If you have a physically located business, you should undoubtedly have a Google Business Profile page for your company.

Google Business Profile is an important piece of local SEO. Your Google Business Profile page is where customers leave you Google reviews, and you can add various information, like your phone number, hours of operation, and address.

Let’s say you’ve already done a reasonable amount of SEO work, and your business is ranking pretty well when people search for “[your city] + [your service]”.

But what if your city is small? And you want to show up in search results when people in the larger city near you search for your service?

What if you’ve been using a UPS Store mailbox to have a presence in that large city down the road from you? But your rankings there have started to slip?

Perhaps you service an area surrounding your office, but you also see clients in that office?

If any of these apply, you’ll probably want to set a service area on your Google Business Profile page, instead of using the default address alone.

Note: You can no longer set your service area as a radius distance around your business. If you already entered a service radius, you won’t be able to change it using the old method. Instead, you’ll have to enter postcodes, cities, counties, or states in Google My Business.

Google gives instructions on how to do this, but this explanation may be easier to understand.

Here’s a step-by-step walk-through of how to set your service area on your Google Business Profile Page:

Setting Your Service Area on Google Business Profile

Step 1: Go to your Google Business Profile Account.

Step 2: On the left hand menu, go to Manage Locations. Find the Google My Business location you want to set the service area for.

Step 3: In the left-hand navigation, click Info. Click the pencil icon in the Service Areas section. These are locations where you provide services or deliveries. Add cities, counties, states, provinces, or countries where you provide services.

Step 4: Click Apply.

setting service areas in Google Business Profile dashboard

Your edits should be live within a few days, as long as Google doesn’t need to verify changes via a postcard sent to your physical address.

Can I Set My Service Area to a Wide Area, and Be Seen in the 3-Pack Map Across the Country?

I hear variations of this question a lot.

“If set our service area on Google Business Profile statewide, or countrywide, will people across the country see our business in the map at the top of Page One of Google when they search for our type of product?”

The quick answer is, “Probably not.”

That 3 pack map at the top of search results is primarily for local results. The map usually returns the closest businesses that fit the search query. In recent years, that local pack map has gotten even more hyper-local.

I know many businesses have wondered about that — if setting their service area to a super-wide area will mean they will get calls from across the country. Unfortunately, it’s not that easy.

Your best bet for coming up in a nationwide search is to focus on the organic results — the ten normal links that come after the map at the top of Page One.

To do that, you’ll have to concentrate on improving the quality of your website, creating more targeted content for customers at every stage of the marketing funnel, getting industry-specific links back to your website, and building a stellar reputation online.

Can You Set Multiple Service Areas In Google Business Profile?

Many people ask this because they want to come up in the 3-pack map when people search from different surrounding areas. While you can add different service areas (cities, counties, states) in GMB, that usually doesn’t affect the map.

The 3-pack map at the top of local search results most often goes by what is closest to you (if you searching a generic term like “HVAC contractor”). If you are searching for services in a city (such as “HVAC contractor in Duluth MN”), and that city is down the road from you, the map will show either results from near the center of the city, or whatever is near your location.

If you are looking to rank is cities that are farther away from your headquarters, you might want to explore having city-specific landing pages. If done correctly, these can rank for city + service searches.

Avatar for John Locke

John Locke is a SEO consultant from Sacramento, CA. He helps manufacturing businesses rank higher through his web agency, Lockedown SEO.

47 comments on “Setting Your Service Area on Google Business Profile

  1. I haven’t been able to find the answer to this; what if I serve customer internationally? I can’t seen to find a way to set this, the max distance seems to be 999km for me. Any suggestions?

  2. Hi Greg:

    If your business services international clients, I wouldn’t worry too much about setting a service area. That is more for local SEO, not for international business.

    Depending on whether you have multiple offices, I would instead set up individual locations in Google My Business. If you have a single location, I would just use your physical office address, and not use the service area radius.

    Let me know if that answers your question!


    1. Thanks John, I’ll leave it blank in that case as I am UK based but ship to customers worldwide. It’s bit of a shame Google don’t allow for this.
      Thanks for the advice!

    1. Hi Vinita:

      Yes, and in fact I use it for my own business. I believe I have my own service area radius set at 37 miles within Sacramento, (though obviously, our clients come from all over)!


  3. A nice article. A couple of questions, if I may. Is there a way to determine if a given set of searches has 3 pack list other than searching for them, will this vary by location?

    If you have a UK brand that service customers all over the UK with a single office, but deals with people locally anywhere in the UK would you just set a large service area, or try to create multiple pages?

    1. Hi Adrian:

      Great questions. For the first: Can you tell if a given search has a 3-pack map without doing an actual Google search? Or will this vary by location?

      If you use a tool like Mangool’s SERP Checker, it will tell you if there is a map pack, and give you a preview screenshot of the map. Usually, if there’s a regional modifier in the search query (like a city or country), the map pack will appear. Also, if the search query has a common service (insurance, real estate, web design, plumbing, HVAC), the map usually appears on Page One of the Search Engine Results Pages (SERPs) without the regional modifier.

      To answer the second question, if I had a UK brand that serviced customers throughout the country, and was a single office, I would use a large service area radius. If you were to create separate landing pages for offices in major cities, you’d want to have a office in each of those cities. Now, Google says that they frown on having co-working spaces or virtual offices (like a Regus location) as a business address for city locations. But if you were to have representatives in other cities in such a fashion, you should be create locations on Google Maps. I’ve seen other companies do this successfully, but you’d want to have someone there to meet people during business hours. If that doesn’t sound feasible, I would just stick to the large service area radius.

      Another way you might approach this would be to have a landing page featuring clients from a particular city, if you have enough of them from specific localities. You wouldn’t be able to set up a Google Maps location without an office, but you could probably compete for the regional search terms in organic results for smaller and mid-sized cities. (Example: “SEO Newcastle upon Tyne”, “Brighton SEO”, “SEO in Bristol”).

  4. Hi, I have a tarot company that readings for clients in all UK and America.
    First, I am trying to get my listing to show in the whole of UK done both using postcodes, then trying the 999 km service area.
    Either way, my listing only show in my own postcode area.

    I tried with Google business support, they are a lot of help.
    Could you please so light over this?

    1. Hi Jane:

      I am guessing that your intention is to appear in the 3-pack Google Map at the top of the first page of search results when people search for tarot readings. Unfortunately, for pretty much any type of business, what is going to return are businesses in the local postcode or zip code. If your intention is to reach an international audience through Google search, it’s unlikely to happen through the Google Map, as always favors local results.

      An idea that you might try, if you are not already there is to piggyback off of another service that already has more reach, and is ranking for a generic search for “tarot reading”.

      I noticed that Free-Tarot-Reading[dot]net ranks well for that search term, and there is a tab for “Live Readings”. This seems to pull in results from another service called Kasamba. I don’t know if you have a listing there, but I would investigate it, as it might be a way to get traffic from international searches.

      The reason that I suggest this is the generic (no city modifier) search for “tarot reading” returns a lot of automated readings on page one of Google (Horoscope com, Astrology com, EvaTarot com, Tarot com, etc), so trying to rank above those will be going against the grain.

      I would look at any Partner Programs or 3rd-party sites that let people hire you by the minute as a way to grow your reach beyond your city.

      Hope that helps,

  5. I think they may have gotten rid of this feature. Ive been looking for days on my business and cant find the ability to select your service area, anddo not see “I deliver goods to this area” feature anymore loke I used to.

  6. Hi John,
    We have a cloud services company that operates out of US, Switzerland, and India. Our US office is in NJ and we set up a business page for that location a while back – at the time I didn’t know there was an option to select a service area. Since we don’t really expect people to come to the physical office I would like to update that to a service area. I tried following your instructions but I don’t see a way to edit my location in the Manage locations screen. All I can do is Add location or Create location group. If I select the box in front of the location, an Actions drop-down appears with options like transfer location, permanently remove, etc. nothing like edit or change to a service area. I’m reluctant to remove the property and start again because it’s jumping through hoops to verify everything.

    1. Hi Cleo:

      1. When you go to, find your business location, and click to Manage that location.

      2. On the Business Profile, on the left hand navigation, click Info.

      3. You should see your business info in a blue box: Business Name Business Categories. Directly under that should be a map pin with either your service area or Address. Click that to set your Service Area radius.

      Edit your Google My Business service area

      4. Set the radius around your business that you serve or deliver goods to.

      Set your Google My Business service area

      On a side note, since you are selling to a worldwide market, setting the service area wider won’t make you show up in the local 3-pack map all over the world. For search results with a map at the top of the page, you’ll likely only show up there in New Jersey for this location.

      Hope this helps.


  7. Hi John,
    I understand that Google only now allows a service based business to list each of the suburbs/towns which it services (listing a service radius is no longer an option). As my business services every town within a 50km radius, is there a way around having to list every individual service location in the region?

  8. Hi Mark:

    Oof, it’s been a while since I updated this article. You’re correct, there is no way to edit your radius distance, you’ll have to enter postcodes, cities, territories, boroughs, or other municipalities. If you were in the States, I would say enter counties, but you may have a quicker way to enter service areas in Gold Coast. Google seems to recognize most local government-divided areas, so you may not have to enter each and every postcode within a 50km radius.

    1. Hi John,
      Just letting you know that I found entering each postcode worthwhile, as getting great results in Google Business Profiles now. I also found that having a service page that focuses on a specific location is also very beneficial in achieving good organic rankings (even if you don’t have a GBP for it).

  9. We are wedding photographers and we service all over. Is there a penalty for having too many serviceable areas? One of the options as a service area is USA. By entering USA will it automatically max out my serviceable area?


    1. Hi Brandon:

      There’s no penalty for having multiple service areas, just be sure to list only ones that you can reasonably cover. (I wouldn’t list the entire United States).

      The services areas you have at the bottom of your sites should be sufficient.

      You might want to get a consultation from my friend Sara Dunn who specializes in SEO for wedding professionals. Her website is right here:

      There are some things she can help you with.


  10. Hi John – Great post, it explains things well. So our business has products we sell online all over Australia (But only in Australia). So if I enter a “service area” being where our one office is located – will that have negative impacts on my organic search results for people searching our products from the other side of the country???
    If your answer is YES then I will leave it blank.
    If your answers is NO then I might as well add it.

    1. Hi Paul:

      Excellent question, Paul. The service area is more for businesses that come to your home for service (plumbers, electricians, roofers, HVAC). For E-commerce, it generally doesn’t make a difference.

      I would leave it as the map pin, no need to set a service area.


  11. Hello,

    I have a question. We are a Dutch e-ccom company which expanded to the UK in May 2019. We don’t have a office there we only send to the UK.

    Do I need to set up a GMB for the UK domain? For the branding search?

    Kind regards,

    Jeroen Klein

    1. Hi Jeroen:

      If your headquarters is in The Netherlands, and you already have a GMB listing for that location, there is no need to add another GMB if you have expanded into the UK.

      If you have an office in the UK in the future, that might be useful for ranking in 3-pack map in the UK.

      One thing you might do in the meantime is add “United Kingdom” to your service area for your current headquarters in The Netherlands. I do not expect it would make you rank in the top 3 in the map for searchers in the UK, because there is lots of competition, but it may help Google understand that you serve clients there incrementally better.


  12. Hey John,

    I really appreciate your video and instructions. However, Google continues to delete my zip codes, cities and county listings. Why are they doing that? It makes no sense and I can’t seem to get them to respond.

    1. Hi Dottie:

      I had a client that had something like that happen recently. In their case, they had a long list of cities in their Service Areas section. Google was re-writing that to be the metro area of their city, which is not what they wanted.

      It looks like Google recently capped the number of cities/counties/states that you can add in Service Areas to twenty. So if you have more than that, I would find a way to consolidate it.

      What seemed to work for my client (so far) was listing the relevant counties instead of going city by city. That seemed to make it stick.


  13. Our company provides services across the country (US). While we have offices throughout the country we only want our headquarters location to show their physical address. But due to the different locations of each office, they all have unique phone numbers…so I had to create locations for each (excluding their street address). When someone searches for our company/services we provide I want Google to display the office that is closest to them but also let them know we service across the country, even if the city they are searching from doesn’t have an office.

    How do I let customers know we service all over the country not just in the service areas where we have a building?

    1. Hi Anna:

      When I search for “Dupree Logistics Lafayette” I see the following Knowledge Graph (on the right hand side of the screen). This is the info from your Google My Business listing.

      Dupree Logistics

      One thing I would do is change your business category in Google My Business from Corporate Office to Logistics Service with secondary categories of Transportation Service and Trucking Service.

      Also, you can set your service area to the entire United States. But this doesn’t mean you’ll show up in Maps when people outside of Lafayette search for logistics.

      I notice on your locations page that you have a custom map with locations and phone numbers. Unfortunately, I don’t think that’s going to be enough to tell Google to rank you for logistics in cities all across the US.

      Your best bet would be to create individual pages for each of your locations with the city and contact info, and what you provide there. Put what you do and the city in each location, for example, for the Bedford Park location, the title tag would be “Chicago Dedicated Site Logistics | Dupree Logistics”. Next, you’ll want to create a Google My Business for each of these locations as well. You should be able to just put the city without putting the exact street address, or hide the street address. Without this, you will not show up in the 3-pack map you see at the top of some search results pages. The website link for each of these Google My Business profiles would be the location page for that facility on your website.

      This is your best bet for appearing in search in cities outside of Louisiana.


      1. Thank you.
        When you say, “create individual pages” for each of my locations, does this mean they will not be linked to my original (corporate) location? I need to show all office locations are still part of the same company. Will having the locations linked allow for the Google reviews from each individual page to combine and be seen no matter which location you are searching for?

        1. Hi Anna:

          There are two steps here. One, create location pages for each of your cities that you want to be found for on your website. Currently you have one big custom map, but that isn’t going to help you rank in cities all across the United States the way you currently have it set up. Have the phone number, city, services you provide on each of those city location pages. The more information you can put on each location page on your website, the better.

          Two, create Google My Business profiles for each of your locations. You won’t show up in the map at the top of the page in any city outside of Lafayette if you don’t do this. There is too much competition in each big city for logistics, and Google will show those local competitors in the map and not your corporate office.

          You can use the company name in each of the locations – aka “Dupree Logistics”. Your clients should not be confused by this, and understand it is all the same company. It’s the same thing as when McDonalds, Target, Best Buy, or Home Depot have Google My Business profiles for each location. People understand they are all part of the same company.

          The reviews do not combine into one shared pool. Each location has it’s own reviews. You probably won’t get many reviews on the locations outside of the corporate office, but if you can, that would be helpful.

  14. John,

    First off, thanks for a great article (although I realize that Google keeps moving the goalposts 🙂 Also, thanks for such detailed answers to folks’ questions, I think it says a lot about what your SEO clients must love about LockedownDesign.

    I’m starting a new business and I have a few questions. It is a service business (home inspections) and does not require an office.

    Q1: My spouse would rather that I don’t use our address for Google Maps business location. I’ve read that Google no longer wants folks to use PO, Private, or UPS boxes, and can result in a hard ban. Is this true?

    Q2: I’ve read that one can use BOTH an office location and a service area. Is this true? Is this advisable?

    Thanks in advance!!!

    1. Hi Bill:

      You can put the address in there (to get the confirmation postcard) but set your service area and hide your home address. Google said a long time ago not to use PO Boxes or UPS boxes. Though I see many people using UPS boxes and virtual offices to this day. I would avoid PO Boxes, those seem to get filtered out. I would hide the address and use a service area. You can still show up in the map, there won’t be a visible pin on Google Maps, but the listing will be there.


  15. Hey John!

    Quick question. I own a service company and do not have a physical office. My services are open to anyone in my state, however, I have currently active services/classes in my home city and a few surrounding cities (4 cities). For setting up service areas/local business listings via google my business, would you recommend:
    1. Having 1 local profile, setting the service area as the entire state
    2. Having 1 local profile for each of the cities I am in (In this case, I would be driving folks to a URL that’s structured something like WEBSITE/LOCATION/CITY-STATE-SERVICE
    – If #2, for the city I am based in/most actively servicing in, would you recommend my local business listing point towards ones home page, or the landing page for my city?

    Thank you deeply in advance for your time and I appreciated this article greatly!

    1. Hi Lee:

      If you’re trying to figure out specifically how to get into 3-pack map on page one for tennis lessons or tennis training, in the different cities, you’d have to set up different GMB locations. To do that, you’d have to have a location where you can receive a postcard to verify the location, then you could set the service area and hide the address. Just setting the service area to the whole state isn’t going to make you rank in the map all over the state.

      The part that concerns me most is that when I search your home base city + “tennis lessons”, all the top results have a Business Category of Tennis Club, and there are Tennis Instructor businesses further down the list. Google may want to rank those in the top 3 because they have lots of reviews, and a physical address that they can confirm via Googlecar. For “tennis instruction” or “tennis training”, it’s more a mix of Tennis Court, Tennis Club, and Tennis Instructor.

      If you were going to set up individual GMBs for each city, I would point those towards the city pages for the Website.

      There’s another clue of what Google thinks is useful. When you search your home city + “tennis instruction” or your headquarters city + “tennis lessons”, you’ll see Google ranking both your home page and the Tennis Lesson page. The home page has the most “authority” or “link power”, so that is understandable, but it is obviously finding the Tennis Lessons page more useful than the landing page for the city.

      The About Our Programs and Adult Programs sections are the major difference between the Tennis Lessons page and the city pages. The City pages don’t have those sections. So I would add those, no matter what. Might be good to slightly rewrite some of that stuff so it’s not exactly the same content. You won’t get a “penalty” for using the same content over and over, but having slightly different wording can sometimes help Google have two pages from your site up near the top instead of just one.

      So, if you can have access to snail mail and verify at different locations, go that route. If you can’t, just stay how you are now (one location, address hidden, service area the whole state). It won’t make you rank any higher or lower in the map. If you had a physical location, that would be more favored in Google, because the AI can see a building, and it looks for signage or the logo on the outside of the building.

      – John

  16. Hey John,

    Thank you so much for this in-depth response. It is extremely helpful and I cannot thank you enough. I do have one last followup question. I noticed that places like PlayYourCourt, who have hundreds of city landing pages, have review rich snippets for most location landing pages. I also noticed that Google stopped generating review rich snippets for “services”. Yet I see that PlayYourCourt, as seen on, still is being given review rich snippets (ex: google “tennis lessons in atlanta GA”). I see they’ve classified their services as a “product”, which isn’t terribly off, so I could see how they could achieve this still using that method, but then their markups on the city landing pages has “localbusiness” and aggregate reviews markup – how could this be? I suspect that since they are contracting coaches and not hiring them, these reviews are seen as NOT reviews of the company (self-serving), but rather of the instructors, which is then aggregated onto the landing page and associated with the local business in SERPs. Alternatively, MyTennisLessons seems to have reviews about “person” type (as seen here: Which of these two markup routes would be best (obtaining reviews on a “person” vs “product”?

    Finally, this Lawn Care company that is set up in a similar way, has chosen to mark these reviews as reviews of “items” (I think?) as seen here:

    So my questions are:
    Could my company (noting that we hire and do not contract coaches) get reviews of our individual instructors that teach in these cities, and achieve a similar result?
    Alternatively, using the Lawn Care company as an example, is it possible to markup our landing pages as an “item” that can be reviewed and used to obtain review rich snippets?

    What I’m seeing structurally from other similar sites are:
    Home page – org markup, product markup(?), aggregate ratings (across entire website)
    Landing Page – Localbusiness markup, aggregate ratings (across area services)
    Pages with instructors/products – Person markup (sometimes product markup instead), aggregate rating (for this individual person/product)

    I suppose my company may fall in line more with the lawn care company structurally, but I may be wrong or missing something here.

    Thanks a million and I hope you’re having a wonderful week!

    1. Hi Lee:

      I looked at the examples you showed, and here’s what I saw. Lawnstarter, MyTennisLessons, PlayYourCourt are all marketplaces. Similar to Yelp or Thumbtack. This could be why Google is letting these stay up. Local businesses, not marketplaces, are mostly stripped of ratings stars in search results.

      Whether the Schema is marked up as LocalBusiness or Product doesn’t seem to matter so much as whether the site itself allows the business owner to have control over what displays or not. In other words, these are third-party sites, not the websites of the tennis instructors or landscapers themselves. The sites are just a place to book them and rate them. That’s the distinction.

      The page on Lawnstarter for Round Rock TX is an aggregate of a whole bunch of landscapers. The Schema may say one business, but the examples they are showing are all different places.

      Also, the individual coaches pages on MyTennisLessons don’t show ratings stars in Google. Those pages show the review rating, but there’s no Schema on those pages. Not sure if those would display it if Schema were there, but my guess would be Yes.

      For your site, if you add Schema markup, and there’s a mechanism for customers to leave a rating for a class, that might help. It seems like Product Schema would work, if Google thinks your site is non-partial or a large marketplace. My hypothesis would be that they probably would not. You can add Schema on a test page as run it through the Google Rich Results Test and see if it’s eligible.

      Last part, the Schema ratings on PlayYourCourt seem mismatched, and I’m not sure where each page is pulling numbers from. For example, this listing shows 5 reviews on the page, but hundreds of thousands of reviews in the Google SERPs.

      Try with Product Schema, run your test page through Rich Results, see if it’s eligible to display the ratings data in SERPs.

  17. Hi John,

    Just a quickie, I have recently added extra service area locations to my GMB. I verified these locations with addresses in those areas and hid the addresses. I want to show in the 3 pack for these areas. They were verified yesterday but these new service areas do not show on search yet. My question is does it take time after verifying an area for it to then show on 3 pack search results? They are not showing in any searches yet. I was thinking it might take a few days for a verified location listing to show up.

    1. Hi Gregory:

      I Googled your service in London, and you are on page two of Google Maps, (after you click through the 3-pack to more results) so not in the top 20. One issue I see is that you have hardly any sites linking to you. Google expects to see legit businesses listed in other places besides GMB/GBP if they are focused on lead generation. This would be the next thing I would focus on if I were you. Whitespark has a good list of citations by category for your service.

      NAPW citations are third party sites that are the Name of the business, Address, Phone, and Website. For Google Business Profile, they connect the phone number to the business. As long as you create these citations with the phone number and linking to the appropriate page, you should be okay. If you really want to make this look like you have multiple locations across the London area, you might get different Google Voice numbers for each location. Then submit those listings with the unique phone numbers to Yell, YellowPages, HomeAdvisor, Yelp, etc. The phone number is what we call a “unique key” in a database. Each location in GBP that has a unique phone number looks more real.

      You’ll want to leverage what you can, if you are hiding the address, and your goal is to be in the 3-pack map. Fourteen of the top twenty results in Google Maps show their address. The Googlecar that drives by can see a physical location, and possibly signage on the outside of the building, so there’s more confidence in showing those results high in the map.

      Last thing, you’ll want to get unique reviews on each GBP that you set up. So if you get a customer in Hillingdon, they’ll need to review the Hillingdon GBP.

      If you want to rank high in the map, Google needs to have unshakeable confidence that there is a real, separate location there. There are many other types of industries that are notorious for spamming the map (garage door repair and locksmiths are two that come to mind). So make it look undeniably real.

      Hope this helps.

      – John

  18. My company has a physical location (Chicago), but we primarily operate online. Naturally, our GMB/GBP generally only appears for branded searches in the Chicagoland area.

    The company is actively ramping up our Google review program and we want our GMB/GBP to show up (for branded searches) across the country. Would adding a national service area (service area = United States) help our GMB/GBP display for branded searches in other markets?

    And to clarify, we’re not necessarily concerned about appearing in the map pack (or maps in general) outside of Chicago.

    1. Hi Don:

      When I do branded searches for Enova, your Knowledge Panel (not the GBP) comes up, which is very common for larger brands or publicly held companies. Adding a services area of the United States won’t replace this with you GMB if people do branded searches.

      If I do a search for “Enova Chicago”, then the GMB/GBP comes up, but for most other searches, the Knowlege Panel with your stock price and Executive Team information comes up.

      Seeing as the goal is to increase GBP reviews, I would suggest that you send clients a direct link to the GBP. You should be able to set a “shortname” in your GBP which is part of the custom URL.

      There’s a link on the Home screen of your GBP that says “Share Your Business Profile”. You should be able to see if you have a Short Name (under the Info screen). The link would look something like this: That’s my share link. It didn’t appear that Enova had a short name set up yet. (It’s under the Info screen in GBP).

      With larger companies, the Google results automation favors the investor Knowledge Panel vs the GBP profile. There’s not an easy way to disable one type of panel to favor the other.

      Hope this helps!

      – John

  19. Hi John, I run a junk removal service only, I do not see clients at my address. Is it better to show my address rather than have a radius for SEO? And just explain that we offer online quotes? Or better just to leave it alone as is.

    1. Hi Adrian:

      I think you will be okay setting your service area radius and hiding your address on Google Business Profile. That seems pretty common practice for junk removal in many other cities, and it does not seem to hurt rankings in Google Maps.


  20. I run a nationwide management consulting service for chiropractors. I started the business in Seattle but have moved to San Antonio (where we started a second GMB/GBP location). We have a good number of Google reviews all attached to the original location in Seattle and no reviews attached to San Antonio, as the searches all seem to come up for the original. We do not see any clients at our physical location, but either go to the client’s office, do events nationally or do our work remotely. From your post, I now have 3 questions: (1) Can & should just migrate over to the Service Area Business instead? (2) Would we lose the reviews we have by doing so or would they transfer over? (3) Do I need to delete one of the locations or is there some advantage of keeping them? Thanks for a great post and in advance for your time!

    1. Hi Tom:

      If you only have the one location in San Antonio, you can change your original Seattle Google My Business Profile to that location. You will also want to change the physical address on all other third-party listings. Whether you want to go to a service area location depends on how important it is to rank in Google Maps.

      If it’s important to rank in the map in San Antonio, use the physical address. If ranking in Google Maps isn’t that important, use the service area business. You will not lose any reviews if you go to a service area business. Those reviews are unique to your Google Places ID that is attached to that original GBP.

      I would delete the newer San Antonio GBP that does not have any reviews. Keep the original and change the address to the new San Antonio address. Only keep the two GBPs if ranking in the map in Seattle is still important.

      If you keep both GBPs, you’ll need a few things to show up in the right column Knowledge Graph for An Antonio. Those are: reviews on the new GBP, setting up new third-party listings for the San Antonio location, in addition to the Seattle location (Yelp, YellowPages, BBB, etc).

      Though it sounds like your situation might be best to just change the address on the original listing and ditch the second.


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