If you have a physically located business, you should undoubtedly have a Google+ page for your business (aka Google My Business).
Google My Business is an important piece of local SEO. Your Google+ My Business page is where customers leave you Google reviews, and you can add various information, like your phone number, hours of operation, and address.
So let’s say you’ve already done a reasonable amount of SEO work, and your business is ranking pretty well when people search for “[your city] + [your service]”.
But what if your city is small? And you want to show up in search results when people in the larger city near you search for your service?
What if you’ve been using a UPS Store mailbox to have a presence in that large city down the road from you? But your rankings there have started to slip?
Perhaps you service an area surrounding your office, but you also see clients in that office?
If any of these apply, you’ll probably want to set a service area on your Google My Business page, instead of using the default address alone.
Google gives instructions on how to do this, but this explanation may be easier to understand.
Here’s a step-by-step walk-through of how to set your service area on your Google+ My Business Page:
Setting Your Service Area on Google+
Step 1: Go to your Google+ Account.
Step 2: On the left hand drop-down menu, go to Pages. Find your Google My Business Page. Click Manage Location for the appropriate business.
Step 3: In the top navigation, click Edit Info. You should see your profile, with an Edit pencil icon to the right of each section. Click the Edit link in the Address section.
Step 4: Check the box that says, I deliver goods and services to my customers at their location.
Step 5: Click the radio button that says, within ___ miles of my service location, and set the appropriate distance to reach the neighboring cities you serve.
Step 6: Click the checkbox that says, I also serve customers at my business address.
Step 7: Save.
Your edits should be live within a few days, as long as Google doesn’t need to verify changes via a postcard sent to your physical address.