One thing is certain in SEO: outranking your competition can be difficult, especially for a relatively new site. It’s outright perplexing when competitors with spammy and weak backlink profiles comfortably sit above you in the search results. There’s no need to get agitated at your competitor’s seemingly easy success. In the context of SEO, there […]
Outranked by Websites with a Weak Backlink Profile?
Link Building 101: A Beginner’s Guide to SEO and Links
Link building is one of the most valuable things you can do for SEO. We look at how links influence SEO, what links are most important, and how to get started.
Google Announces Helpful Content Update
On August 18th, 2022, Google announced their Helpful Content Update on the Google Search Central Blog. This update will be rolling out over the next two weeks, and it appears to target low-quality content for possible demotion. Google’s announcement says they want to “better reward content where visitors feel they’ve had a satisfying experience, while […]
What is Link Equity? How Does it Impact SEO?
In simplest terms, link equity is the measure of how much impact a hyperlink from one website has on the overall search ranking of the linked website. SEO experts almost universally agree that link equity is a search engine ranking factor, though determining the amount of “authority” and value a linking site transfers to another […]
What is Anchor Text? How to Optimize It For SEO
What is anchor text? Anchor text is clickable text contained in a hyperlink. By default, web browsers will render anchor text in blue, with an underline, though web designers can customize how anchor text appears on a website. The best practice is to make anchor text a different color than the surrounding, unlinked text (at […]
29 Things About Running A Website I Wish I Knew Beforehand
No one said running a website was easy. In fact, running a website successfully may be one of the hardest things you ever do. Depending on what statistics you go by, between 175 and 380 new websites are created every minute. That’s a lot of competition. Even if you go back more than a decade, […]
Does Page Speed Really Help SEO?
Take a moment and look at your website with fresh eyes. It’s aesthetically pleasing and you upload amazing, quality, and relevant content. Additionally, your backlink profile is indisputably on the right track. However, when the site speed is sluggish, potential site users must be patient since the webpage load time is longer than expected. Will […]
How to Use H1, H2, H3 Heading Tags for SEO and UX
Semantic HTML is the basis of a well structured website. With the proliferation of visual web page building tools, it can be easy to use headings for presentation insured of structure. There are pragmatic reasons to focus on creating websites and web pages that are both semantic and HTML valid according standards of the World […]
Outbound Links and SEO: Does Linking Out Affect SEO?
You may have heard outbound links can weaken your SEO, but linking to authoritative pages can be a positive SEO signal. It’s important to understand that the topics of outbound links in SEO seems to generate some division of opinion. Some people discourage linking to other websites because it may take users away from your […]
Are Breadcrumbs Important for SEO?
Breadcrumbs are navigational features on a website that create better user experience (UX) and improve crawlability for Googlebot. Usually located at the top of a page, breadcrumb navigation indicates where a user is on a website. Breadcrumbs are small text paths with clickable links. The top page in the navigation is positioned farthest to the […]