Blog

Difference Between Long Tail and Short Tail Keywords

Keywords are the building blocks and lifeblood of website content and search engines. Targeting the most appropriate keywords serves two key roles; content marketing and SEO (Search Engine Optimization). Short tail keywords are much more general search queries, usually of one or two words. Long tail keywords are more search specific queries, and tend use […]

Continue Reading

5 Ways Manufacturing Companies Can Improve Their SEO

Have you ever seen a manufacturing company that says they have too much business? The truth is, manufacturing companies that don’t rank on the Search Engine Page Results (SERPs), miss out on potential business leads. Many manufacturing websites look old and neglected, aren’t user friendly, or make it difficult for potential clients to find information. […]

Continue Reading

Does Capitalizing Words in the Title Tag Affect SEO?

Does it make a difference in your Google rankings if you capitalize words in title tags? In a straightforward sense, no, it makes no difference. However, it’s important to understand how Google bots crawl, index and rank website pages. In most instances, people focus on the meta description rather than the title tag to determine […]

Continue Reading

How Does User Experience Help SEO?

SEO is mainly encompassed by three overarching factors: creating quality content, earning relevant backlinks, and an optimal user experience. However, most SEO practices overlook the importance and necessity of user experience (UX) as a key element of Google’s ranking algorithms. Link-building and optimizing content are integral but inadequate on their own. All three factors must […]

Continue Reading

Google Shutting Down Universal Analytics July 1, 2023. How to Switch to GA4

Google announced they are sunsetting the Google Analytics Universal Analytics on July 1, 2023. Users should set up Google Analytics 4 properties now to ensure data collection. This also means that historical data for Universal Analytics may not be accessible after the July 2023 date. Now is the time to create a Google Analytics 4 […]

Continue Reading

Should You Use Google Entity Stacks for SEO?

The short answer is NO. “Google Stacks” aka “Google Entity Stacks” or “Google Authority Stacks” are a link-building tactic that leverage Google properties to build relevance and information about your brand, content, and keywords. These “stacks” use interlinking Google properties like Google Docs, Google Slides, Google Sheets, custom Google Maps, and Google Sites to try […]

Continue Reading