Today, I’m going to tell you the story of two companies. Company A and Company B were both founded in the same year, and sold a similar product line. Both companies went trade shows, built a distributor network, and were making sales calls every day. Each company had a decent looking website when they launched, […]
A Tale of Two Companies
Using HARO for SEO Backlinks
Google has said publicly that two of the most important SEO ranking factors are the content of your website and the link profile of your website. Links from other websites to yours have been as a proxy for site authority and relevance by search engines for many years. In order for incoming links to have […]
What To Do When Your Best Content Isn’t Ranking
It’s frustrating when you create great content, but the SEO gods aren’t smiling on your website. Here’s a guide of what to look for when your best content isn’t ranking.
Presentation: Deep Dive on SEO (for Nevada County Online)
Published November 4th, 2018 5 Comments on Presentation: Deep Dive on SEO (for Nevada County Online)Recently, I had a chance to do a presentation for the Nevada County Online Meetup. This was a deep dive on SEO, which included a presentation, and answering questions from the audience, during a lunch and learn. Fortunately, this presentation was videotaped for posterity, and is available on the NCO YouTube channel. What I wanted […]
Searcher Intent and SEO: The Invisible Ranking Factor
What is searcher intent? Searcher intent is the task that a user wants to accomplish at the end of a Google search. By pattern matching what’s already ranking, we increase the probability a given page will rank higher.
Why Green Dots in Yoast Aren’t Moving Your Rankings
If your website is built on WordPress, you have probably used the Yoast SEO plugin. Yoast SEO is the number one SEO helper plugin for WordPress, (and they also have a module for Drupal). Here’s how it works. For each page or article you edit, you set a focus keyword phrase. Yoast SEO gives you […]
How We Do SEO Audits
We want to show you how we do our SEO audits, because there is power in sharing information, and because most of our competitors won’t be anywhere near this thorough in their own “SEO audits”. Step by step breakdown of what we look for when auditing a website.
3 Ways to Optimize Images for SEO
Optimizing images for SEO often gets overlooked. We look at three things you should do for every image that you use on your website, and how each of these things can improve your SEO and user experience.
How Reviews and Reputation Affect Local SEO
Reviews, and the reputation of your business, play a huge role in your SEO. For local SEO in particular, Google reviews, Yelp reviews, and industry specific reviews affect your rankings in your city. Some of you that I’ve talked to were surprised to hear that your Yelp reviews have a direct influence on your Google […]
Do WordPress Tags Help SEO?
WordPress is currently the world’s most popular content management system (CMS), a fancy say of saying it’s a platform for building websites. If you have a blog on your WordPress site, you can label the posts with different categories and tags. These are ways to sort the articles into taxonomies, so people can find more […]