The more content you produce on your website, the better chance you have of earning links, which helps your SEO. Producing more insightful and valuable content is the number one factor is gaining more links through natural means. The less content you have, the less likely you are to gain links from a robust group […]
Content is the Key to Earning Links
How to Trigger Featured Snippets in Google
Featured Snippets are highlighted text, video, or text and image content at the top of the page in selected search results. Some digital marketers also refer to the Featured Snippet as “Position Zero” because it sits at the top of the organic search results. Snippets that are informational text are displayed with slightly larger text […]
Build Your Community, Build Your Brand
Perhaps the biggest opportunity I see brands, clients, and my peers making is community engagement. It is a rare occurrence when the words of a personal or company brand inspire random people reach out via blog comments, Facebook, Twitter, or YouTube. If you want to build a brand, it all begins and ends with community […]
Year in Review 2021
Every year, I do a year in review, recapping what happened in the business. You can see previous years here: 2020, 2019, 2018, 2017, 2016, 2015, 2014, 2013. This year’s recap is about four years after I pivoted the business from focusing on mostly on website builds to mainly on SEO. The trajectory of my […]
Talking Google’s Long Term Thinking on The WP Minute
Recently my colleague Matt Medeiros, invited me to contribute a piece to his new project, The WP Minute. I wanted to share some observations on the long term direction that Google has had for it’s organic ranking algorithm. Specifically, I wanted to look at statements that the then-CEO of Google, Eric Schmidt, made in 2008 […]
Should Your Domain Name Match Your Business Name?
Consider global enterprise brands such as Google, General Electric, Duracell, Ford, Coca-Cola, and Netflix. One thing these brands have in common is you can type their brand name (as one word) into a web browser, add “.com”, and you end up on their website. Their branding is consistent, and the domain name of their website […]
“Another Business Appears in Google For Our Company Name?”
Updated December 11th, 2021
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An interesting viewer question came in: “My client has a website, when they Google their domain name, another website comes up instead of theirs. Why is this happening? How can we fix this?” Upon investigating, I found a few things out. I’ll keep the information anonymous, but you should get the idea. Website #1 is […]
How to Remove Old URLs from Search Results
Occasionally, you may change some pages on your website, eliminate pages altogether, or migrate to a new website platform altogether. You may notice that Google still has old URLs that no longer exist in the search results. How do you get the new web addresses indexed, and make the old outdated web addresses disappear from […]
Alt Attributes for Images: Best Practices for SEO
Alt text—also known as alternative description, alt tags, or the alt attribute, is the written text accompanying in an image on a web page that is read by screen readers. The alt tag is an attribute of the img tag in HTML. While the alt attribute is not required, it is highly recommended for accessibility […]
Change Profile Image in Google Business Profile (Foolproof Method)
Updated December 30th, 2021
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It’s frustrating to choose a Cover image in Google Business Profile (GBP) and the algorithm selects another image to use as the Cover image when you search for your business. Now, there is a place in Google My Business to set your cover image, but there are cases where the algorithm chooses another image. The […]