If you’re reading this, your company probably has a YouTube channel, and you’re trying to figure out how to make those videos rank higher.
Since YouTube is the second largest search engine (right behind Google), getting every advantage possible can make a difference.
Hopefully, you’ve been renaming your video files from
MOV001.mp4 to more descriptive titles like
insert-your-keyword-phrase-here.mp4 before you upload them.
Also, you should be optimizing the video title and video description. It also helps to get your videos transcribed, and upload that text file for closed captioning.
I’m sure you are analyzing what your competitors are doing with their YouTube videos. But the one thing you can’t easily see are what tags other people are using on their high ranking YouTube videos.
Tags will help viewers discover your video, and help surface it in search in YouTube. The descriptive tags are hidden from the viewers, but here’s how you can see what tags any YouTube video is using.
Find the Tags of a YouTube Video
1. Go to the video page using Chrome or Firefox.
2. Right-click the page, and select View Source.
Ctrl + F and search for
keywords in the source code.
4. This should take you to a list of the tags the Creator Studio used on that video.
This list will look like this in the source code:
<meta name="keywords" content="tag one, tag two, tag three, etc">
Analyze, Don’t Straight Up Copy
Remember, the idea isn’t to plagiarize your competitor’s title, description, and tags word for word. What you should be looking for is patterns between the top ranking videos for a given search phrase.
If all the top-ranked videos have specific tags that are used by each of them, it might be a good idea for you to use those in the video you are trying to rank.
P.S. Here’s one more tip: Be sure to use your brand name as a tag in every single video you publish. When people watch a YouTube video, it gives them a column of more suggested videos to watch. By having a unique common tag (your brand name), you improve your odds of having more of your own videos in that column of suggested videos.