What Does SEO Mean For Your Business?
SEO, or search engine optimization is the art of making your website rank higher in search engine results.
Businesses that make the effort to boost their search rankings see increased web traffic, more sales, and more revenue.
The problem is, many businesses have tried going with a shady SEO company before. Or they’ve heard horror stories about spending a lot of money and not getting any ROI.
This scares many people into doing nothing, and relying solely on word-of-mouth or trade shows to generate new business.
Why We Start With An SEO Audit
Before starting ongoing SEO services, you should always get an SEO audit of your site.
A SEO audit of your website tells you what needs to be improved, how you stack up against your competition, and what you need to do to rank higher.
The deliverables on a SEO audit are a detailed report, and a battle plan for beating your competition.
This is the first phase of a dedicated SEO campaign, and the outline of actions we will help you take.
“How Are Your SEO Audits Different From the Audits in SEMRush or Ahrefs?”
The data that SEO tools gives us is a starting point, not the end point.
SEO software is good for identifying certain on-page fixes, and link profiles. But these tools fail to measure many factors in the Google Quality Rater Guidelines.
Most SEO tools focus on proprietary link metrics (Domain Authority, URL rank, etc) and keyword density in specific places (title tag, meta description, page heading, body text).
However, these SEO tools do not and cannot analyze the big picture. Content strategy, brand perception and sentiment, search intent for your keywords, design and page layout evaluation — automated SEO software does not cover any of these subjects.
Our goal is to give you a battle plan for six to twelve months of improvements, not a weekend.
Our SEO audits are about 25 pages for small sites, and 40 to 60 pages for medium sites.
To see exactly what you’re getting when you order our human-delivered SEO audits, check out this article: How We Do SEO Audits.
Why Should You Trust Us To Do a SEO Audit?
We obsess over optimizing SEO for ourselves and our clients.
The #1 factor in good SEO is publishing quality content (articles, videos, audio) that answers the questions your customers are typing into Google.
But all that great content will be for nothing if you don’t have your other ranking factors optimized.
Not every business relies on Google or SEO to reach customers. Some businesses are satisfied with having “just enough” search traffic. But search is increasingly becoming a factor in how people make decisions about what service they will use.
Here are a couple of businesses that I did an SEO audit for, and improved their website search rank for by simply going through the checklist — with no ongoing content strategy.
Classic Muscle went from having no website at all to ranking #1 for their money-making search term.
Raptor Blasting Systems went from not ranking in the top ten pages for nearly all their money terms to ranking on page one and two for over a hundred money search phrases in a six month span.
In fact, every client we have worked with on SEO has had significant gains in their search rankings.
SEO is a moving target — always has been, always will be — but there are things you can do to get your site primed and ready to do better in search rankings, instead of just giving up without trying.
What Will My SEO Audit Include?
Your SEO audit will be a report of where you stand, and what factors need improving, and a step-by-step checklist for myself or another developer to finish.
Ranking Factors Assessed in the SEO Audit
On-page and off-page:
- Unique keyword phrases targeted on each page
- Title tags
- Meta descriptions
- Page content
- Metadata (Schema.org, Microformats or RDFa present and no errors?)
- Mobile-friendly, pass or fail?
- Total back links
- Back link quality
- Local citations and information consistency
- Social media diagnostic
- Checklist for on-page optimization
- Suggestions for off-page optimization
If you want to know exactly how we do SEO Audits, here’s a video that tells everything that goes into it.
Most businesses can make significant gains by improving the structure of their site, optimizing the content they already have, and cleaning up some of their off-site SEO.
While I recommend content marketing as the best way to dominate SEO on a long-term timeline, all the little things you do to improve your SEO will add up and help your website.
Finding out exactly where your website stands today is a solid first step to improving your search rankings.