Blog: Marketing Strategy
Hashtag drawn in sand on beach

YouTube Hashtags: What You Need To Know

Avatar for John Locke

John Locke is a SEO consultant from Sacramento, CA. He helps manufacturing businesses rank higher through his web agency, Lockedown Design & SEO.

YouTube hashtags are a new feature for video creators on YouTube.

The hastags appear above the video title when you are watching an individual video.

How do you get hashtags on your YouTube videos?

Put the hashtags in the video description and save it. You can have up to three hashtags in a video. When you click the hashtags, it goes to a search results page of other videos that have that same hashtag.

If there are no other videos with that hashtag, it displays the search results for the un-hashed search query.

Using YouTube Hashtags for Branding

If you have a brand name or slogan that you want to claim, now is the time to add hashtags to your videos. We went back and added hashtags to all of our older videos. This will give YouTube viewers a common search term that they keep seeing when they watch your videos.

Hashtags work like they do on other platforms: they must be all one word — no spaces. Unlike Instagram, you must focus on three hashtags for each video. Adding dozens of hashtags won’t give you more opportunities for discovery like it does on Instagram.

Platform Limitations for YouTube Hashtags

As of right now, YouTube hashtags do not show up on iOS. This might change in the future.

If you are on a mobile device that adds location details (like a city name), this will override your hashtags. (For example, if you add a city location, this would be your hashtag). So you may want to rethink this strategy if you have been geo-tagging videos.

Do YouTube Hashtags Make Your Videos Rank Higher?

Right now, it doesn’t appear that hashtags make your video rank any higher. It is simply a way to make your videos more discoverable.

Setting Default Hashtags for Your Videos

You can set default video descriptions in Creator Studio for new uploads. You’ll find this under Channel > Upload Defaults when you are looking at your list of videos.

The video upload defaults give you a skeleton of info that appears always when you upload a new video.

For example, on our video upload default, we have a link to this website, some default YouTube video tags, links to our Facebook and Twitter profiles, and the hashtags for #LockedownSEO and #SEO. This way, those hashtags are already set up for us whenever we upload, and it’s one less thing to remember. It streamlines the video creation process for us.

We Want to Hear From You

How are you using YouTube hashtags? Are you creating a hashtag around your brand name? Is this the first time you’ve heard of YouTube hashtags? Let us know in the comments below.

Avatar for John Locke

John Locke is a SEO consultant from Sacramento, CA. He helps manufacturing businesses rank higher through his web agency, Lockedown Design & SEO.

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