Blog: Business & Entrepreneurship
Bokeh of rain on window with lights

2021 Year in Review

Avatar for John Locke

John Locke is a SEO consultant from Sacramento, CA. He helps manufacturing businesses rank higher through his web agency, Lockedown SEO.

Every year, I do a year in review, recapping what happened in the business.

You can see previous years here: 2020, 2019, 2018, 2017, 2016, 2015, 2014, 2013.

This year’s recap is about four years after I pivoted the business from focusing on mostly on website builds to mainly on SEO.

The trajectory of my business has increased substantially since then. This can be attributed to more businesses valuing SEO and recognizing organic search traffic is important for lead generation. For Lockedown SEO, the last four years have also been a time of building my own client roster, getting away from subcontracts, and building more authority in the larger SEO space.

What Went On Behind the Scenes

I haven’t written as much on this blog as I did, say four to seven years ago.

There’s a few reasons for that.

2021 was my most lucrative and best revenue year to date, beating last year’s previous high-water mark. Amazingly enough, I have achieved nearly every single goal that I set out to achieve almost a decade ago.

What about my clients? Some of the clients on my roster had spectacular years, others were still affected by COVID, but doing much better than their peers.

A second reason my own content production for this site slowed down is, the volume of content I created for other clients.

Most of this ranked very well. One interesting thing I discovered and confirmed: sites that already have authority do very well with new content. Meaning, if Google sees your site as being trustworthy, with a track record of high-quality content that it already ranks, your chances of ranking with new content is higher than with a brand new site with a less robust link profile.

There were still some high-profile website builds that launched this year, and a few already set to build and launch in 2022. But the big value proposition for my roster of clients was ongoing SEO, content creation, fine-tuning of their sites, and continuous ongoing site development.

The four-year shift from focusing on site builds to providing value with ongoing improvement created more monthly recurring revenue (MRR) for my own business. This culminated in nearly doubling the gross revenue of the business vs four years ago.

On the YouTube Channel

Due to moving and other factors, I decided to slow production to one video a week. This was a pace that I could consistently commit to doing. YouTube’s algorithm favors channels that publish more often, and get engagement, as those keep viewers on the platform longer. Consistency is also a big factor, as channels that cease publishing for long stretches seem to have views slowly diminish.

I am doing my best to share insights and provide practical advice for businesses that subscribe and companies that aren’t quite ready for a dedicated SEO campaign.

Outlook for 2022

The last two years have been atypical for many businesses, due to the COVID pandemic. Luckily, has been able to maintain and grow over that same period.

In the coming year, the prognosis is stable, predictable revenue. In the near future, I would like to focus more on growing my YouTube channel and getting back to blogging more often here. Finding time to facilitate that might necessitate bringing more talent into the fold.

SEO is a moving target, and web development is constantly evolving, so there should be no shortage of potential “great fit” clients to work with. As always, my job is to help others establish and grow their empires while securing my own.

Hope to see you healthy and thriving in 2022 and beyond.

Avatar for John Locke

John Locke is a SEO consultant from Sacramento, CA. He helps manufacturing businesses rank higher through his web agency, Lockedown SEO.

Join the Conversation

Your email address will be kept private. Required fields marked *.