Blog: Marketing Strategy
Google Analytics

How To Track MailChimp Clicks in Google Analytics

Avatar for John Locke

John Locke is a SEO consultant from Sacramento, CA. He helps manufacturing businesses rank higher through his web agency, Lockedown Design & SEO.

Recently, someone asked me if there’s a way to connect MailChimp to Google Analytics, track what links people click.

The answer is YES!

Below are the steps you need to take to track MailChimp clicks in Google Analytics.

Why Add Google Analytics Information

MailChimp already has fairly robust email campaign information, which can be found under the top level navigation link Reports. On this page, you see things like percentage of opens, top links clicked, subscribers with the most opens, and top countries by opens.

But sometimes you might need more granular information. For instance, you might want to know if people in a certain city or region are clicking links in your MailChimp campaigns. That’s why you would want to add addition information using Google Analytics.

Accessing MailChimp Integrations

After you’ve signed in to both your MailChimp and Google Analytics accounts, you’ll want to find Integrations in your MailChimp account.

1. Click on your profile info in the top right corner of MailChimp, then click Account.

MailChimp Account menu

2. Click on Integrations.

MailChimp Integrations link

3. There will be a list of services that integrate with MailChimp. Click Google: Analytics, Contacts, and Docs.

MaiChimp Integrations Panel

4. A button will appear that says, Authorize Connection. Go ahead and click that button.

If you haven’t logged into your Google Analytics account, you’ll be prompted to do so at this point.

5. Your Google account will ask you if you want to grant access to MailChimp to your Google account. Go ahead and click the Grant access button, and you’ll return to your MailChimp account.

You should see a success message like the one below. This means you are ready to send email campaigns with Google Analytics tracking.

Connect MailChimp and Google Analytics 3

Now we have to add tracking to your email campaigns.

Add Google Analytics Tracking To MailChimp Campaigns

1. In the top navigation in your MailChimp account, click on Campaigns.

2. In the top right corner, click Create Campaign.

Create Campaign button

3. In Campaign Builder, when you get to the Setup phase, scroll down to the section labelled Tracking. Check the box that is marked Google Analytics link tracking.

Google Analytics and MailChimp Integration, Part 3

What MailChimp does after you click this box is show the title as it will appear in Google Analytics after you send this campaign, so you know what to look for. MailChimp also automatically adds the date to make this campaign report easier to find in Google Analytics.

Reading Campaign Info In Google Analytics

Okay, so now you’ve created your email campaign and sent it out to your list. Now how do you find the click information in Google Analytics?

1. Find the particular website property you are tracking. You should be on the Reports tab.

2. On the left hand navigation, click Acquisition. This will reveal a submenu of acquisition channels.

3. On the Acquisition submenu, click Campaigns.

4. In the Campaigns submenu, click All Campaigns. Your integrated MailChimp campaigns will show up here.

Google Analytics Mailchimp Report

5. To filter clicks by secondary segments, such as User City, use the Secondary Dimension drop-down above the report information.

Google Analytics Secondary Dropdown

Avatar for John Locke

John Locke is a SEO consultant from Sacramento, CA. He helps manufacturing businesses rank higher through his web agency, Lockedown Design & SEO.

3 comments on “How To Track MailChimp Clicks in Google Analytics

  1. This is very helpful, thank you.

    Does this let you track clickthroughs from your Mailchimp messages to other sites i.e. not your own?

    My email newsletters carry adverts, so tracking clickthroughs to their sites would be very useful.

    I’ve integrated Mailchimp and Google Analytics and have lots of stats for clickthroughs to my site, but none to external sites.

    Thanks

    1. Hi Howard:

      To track clicks on links to sites that you do not have a Google Analytics account for, you will want to enable click tracking in MailChimp and track that information there. You should be able to get a sense of what email subscribers are clicking on through their native tools.

      Each Google Analytics account is set up for a specific site, so if you don’t have access to the GA accounts for the external sites, you won’t be able to import that MailChimp clickthrough data into a Google Analytics account for your own site.

      Hope that makes sense.

      Thanks,
      John

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