I couldn’t figure out why some of my most popular videos on YouTube were getting thumbs down. Turns out, the titles and thumbnails were not matching what people expected to see. My videos were showing up for searches in YouTube, but the search intent of the viewers didn’t align to the video content. So, what […]
Videos Getting Thumbs Down on YouTube? Try These Changes.
Published February 6th, 2022
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Talking YouTube Marketing on the Honest eCommerce Show
Recently, I sat down with Chase Clymer and Annette Grant of the Honest eCommerce podcast to talk about using YouTube videos to reach more customers. Chase had reached out to me, because he saw what I was doing with my YouTube channel, and very graciously asked me to share those insights with their audience. The […]
Embed YouTube Videos Without Competitor Videos At The End
Published February 14th, 2019
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People want to embed YouTube videos on their website, but don’t want competitor videos showing in “Recommended Videos” at the end of the video play. YouTube changed embeds in 2018, to where you can no longer disable recommended videos from appearing after a video finishes playing. They want people to keep watching videos as much […]
Presentation: Deep Dive on SEO (for Nevada County Online)
Published November 4th, 2018
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Recently, I had a chance to do a presentation for the Nevada County Online Meetup. This was a deep dive on SEO, which included a presentation, and answering questions from the audience, during a lunch and learn. Fortunately, this presentation was videotaped for posterity, and is available on the NCO YouTube channel. What I wanted […]
YouTube Hashtags: What You Need To Know
YouTube hashtags are a new feature for video creators on YouTube. The hashtags appear above the video title when you are watching an individual video. How do you get hashtags on your YouTube videos? Put the hashtags in the video description and save it. You can have up to three hashtags in a video. When […]
How to See What Tags a YouTube Video Is Using
If you have a YouTube channel you are trying to get more views for, you probably want to see what tags your competition is using on their individual videos. Descriptive tags are hidden from video viewers, but here’s how you can see what tags any YouTube video is using.
The Long, Creative History of Content Marketing
When you hear someone talk about content marketing, you probably conjure up thoughts of blogging. Maybe you’re even picturing filming videos for YouTube, or starting a podcast. But what if I told you that content marketing is much older than you think it is? What if I told you that things you never even considered […]
WP-Tonic: Page Speed, Theme Marketplaces, Frameworks
WP-Tonic is a somewhat new panel discussion show in the WordPress space. They have been producing monthly shows since September 2014, and host Jonathan Denwood have been publishing a weekly WordPress podcast since July 2014. Jonathan was an organizer of the Reno WordPress Meetup and runs a web agency. I’ve had the pleasure of being […]
Responsive YouTube Videos in WordPress
Mobile web usage has now exceeded desktop web usage, so it’s important to make sure your YouTube videos are as mobile-friendly. Since YouTube and other video services give you an embed code with a declared height and width, the video often goes right off the page on smartphones. That’s not the type of experience you […]
Gratitude For The Grind (Any Audience Is Amazing)
Running a business is hard. Our viability depends on a steady stream of customers coming through our doors. There are days when it seems like our competitors are beating us at every turn — for attention, for publicity, for those customers that we need to stay afloat. There are billions of people all fighting for […]