Blog: Web Design

WordPress Developers: Labels Don’t Matter, Results Do

Ever since Tom McFarlin wrote his mini-series on WordPress developers vs implementers, and what distinguishes the two, this has been a hot topic inside the WordPress community. Ultimately, this is an internal issue inside the WordPress ecosystem. Clients are often the ones who suffer, because they aren’t aware of what they should be looking for […]

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Details Matter

The last 5 to 10 % of a project is always to finish but it’s important to make that final push. This is what separates the “just OK” projects from the truly exceptional ones. While small details are not always perceived by casual visitors, but when they are out of alignment, it sends a subconscious […]

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Do Image Sliders Work For Web Conversions?

Sliders and image carousels are a ubiquitous feature on millions of websites. However numerous studies suggest that image carousels are ineffective at conversions. A 2013 Notre Dame study showed only 1% of participants clicked on auto-forwarding slides, and of those that did click, 84% clicked the first slide. This means the chance of any subsequent […]

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Why You Should Be Gathering Web Content Early

There’s something amiss about the way most of us are designing and producing websites today. I’ve been noticing it for a long time, and it’s something that almost every designer I know is guilty of. I can’t even say I’m calling anyone out on this, because it feels like 95% of freelancers, agencies, and consultancies […]

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