SEO is mainly encompassed by three overarching factors: creating quality content, earning relevant backlinks, and an optimal user experience. However, most SEO practices overlook the importance and necessity of user experience (UX) as a key element of Google’s ranking algorithms. Link-building and optimizing content are integral but inadequate on their own. All three factors must […]
Analysis of Core Web Vitals and how the June 2021 rollout will affect SEO. Looking at Largest Contentful Paint, First Input Delay, Cumulative Layout Shift and how to improve each.
We want to show you how we do our SEO audits, because there is power in sharing information, and because most of our competitors won’t be anywhere near this thorough in their own “SEO audits”. Step by step breakdown of what we look for when auditing a website.
Design is one of the three legs of the table that makes your marketing platform stand. The other two are quality content and UX/development. In this article, I’d like to offer evidence that design has an effect on your SEO.
In October of 2015, Google debuted a new project called AMP, or Accelerated Mobile Pages. The project is open-source, with other companies like Adobe, Twitter, Vox Media, BBC, The Guardian, and The New York Times also contributing to this project. So what is AMP? And why does it exist? For the last few years, web […]
Most of you reading this already understand the impact of search engine rankings. If you can rank high in Google, more potential customers find your business. The more prospective customers that find you, the more paying customers you should have. Except most of you are frustrated by search engine optimization (or SEO). There are actually […]
A reader asked how to change the Proceed To Paypal button text on the WooCommerce Checkout page. I figured there would be a filter for this, because it’s WooCommerce. but because it’s a payment gateway, there’s no built in hook for this button, like there is for the Place Order button text. What I found […]
Update: This bug has been fixed in WooCommerce 2.5.1 for Admin New Order notifications only. If you are running WooCommerce 2.5, test the 2.5.1 upgrade on a staging server. Once you’ve determined everything is functioning normally, upgrade to WooCommerce 2.5.1 on your production (live) server. The WooCommerce update to version 2.5 was a major update, […]
Previously, we talked about one way we can improve client projects: Get the site content early as possible. This way, we can tailor the design to focus what we have to say and frame it in a way that amplifies and enhances our messages. The next thing we can do to improve client web project […]
You may have seen examples of stylized Google Maps before. These Google Maps look different than the default styles that come with Google Maps. There is an example of one of these stylized maps at the bottom of my Contact page. You may be wondering “How do I get my own Google Map to look […]