Breadcrumbs are navigational features on a website that create better user experience (UX) and improve crawlability for Googlebot. Usually located at the top of a page, breadcrumb navigation indicates where a user is on a website. Breadcrumbs are small text paths with clickable links. The top page in the navigation is positioned farthest to the […]
On April 16th, Google announced on their Webmaster blog that they will be changing how URLs display in mobile search results. The old style featured the complete user friendly URL in green, while the new style features a breadcrumb display of the result in green. Google says they want users to better understand your website […]
In Part One of our miniseries on metadata, we examined Schema.org. In part Two, we looked at microformats. Today, we’ll close this series by looking at Dublin Core. The Dublin Core Metadata Intiative (DCMI) first began in 1995 in Dublin, Ohio. Since 2000, it has been used alongside other specialty markup languages, such as RDFa. […]
Microformats is a structured data markup system that was developed in 2005. It is used to add semantics to contact information, events, and calendars.
What is metadata and why should you care about it? Metadata is data that describes other data. Though the ideas are old, the implementation of metadata has primarily been in the last five years. Though each method is a little different, each is structured markup language (like HTML) that helps computers better identify and classify […]
Local SEO, like all SEO, is a constantly moving target. Many local businesses had their search rankings reshuffled when Google rolled out the Pigeon update to their search algorithm in July of 2014. There are always things you can control search results and some that you can’t. Today, I’d like to focus on one detail […]