Today I’m answering a great question that I saw in an SEO forum, “Can you do SEO without paid SEO tools?” When we say, “paid SEO software”, it refers to tools like Ahrefs, SEMrush, Moz Pro, Majestic, Mangools, and many others. I believe that you can do SEO without any tools except for Google itself. […]
What are the Google Quality Search Rater Guidelines? They are a checklist given to Google independent contractors, who are tasked with scoring the search results that Google returns for certain search phrases. If you want to see the Search Quality Rater Guidelines, there’s a link here. They were last updated publicly on July 20, 2018. […]
I saw an interesting question recently: a mattress company with over 100 Google reviews wants to know why they don’t come up in the 3 pack map. When they search for mattress company related keywords close to their location, the Google 3 pack map shows businesses farther away. These other companies have far less Google […]
Today’s question is, “What criteria does Google look at when they are trying to figure out the last time a blog post or article was updated?” “I have some blog posts that need updating. Some need a few tweaks. Others need major overhauls.” “But I need to know what they are looking for when reconsidering […]
In certain cases, Google will rewrite your title tags and meta descriptions in search results. We look at some reasons the Google algorithm will choose to do this.
I want to talk about a thread I saw in one of the Reddit SEO channels, a question about the ROI of a mobile-friendly website. This is a paraphrase of what the original poster asked, but it went something like this. “Our website is not mobile-friendly right now. If we make our website mobile-friendly, how […]
Today, I’m going to tell you the story of two companies. Company A and Company B were both founded in the same year, and sold a similar product line. Both companies went trade shows, built a distributor network, and were making sales calls every day. Each company had a decent looking website when they launched, […]
Google has said publicly that two of the most important SEO ranking factors are the content of your website and the link profile of your website. Links from other websites to yours have been as a proxy for site authority and relevance by search engines for many years. In order for incoming links to have […]
Recently, I had a chance to do a presentation for the Nevada County Online Meetup. This was a deep dive on SEO, which included a presentation, and answering questions from the audience, during a lunch and learn. Fortunately, this presentation was videotaped for posterity, and is available on the NCO YouTube channel. What I wanted […]
What is searcher intent? Searcher intent is the task that a user wants to accomplish at the end of a Google search. By pattern matching what’s already ranking, we increase the probability a given page will rank higher.