Many of the industrial companies we talk to are already using AdWords. These are the ads Google places on the top and bottom of their search engine results pages (SERPs). Using AdWords works fine as a short-term tactic: you pay Google to run ads, your customers click, and you get business. But as we’ve said […]
Use SEO and AdWords Together For More Web Traffic
John Locke Published April 16th, 2018 4 Comments on Use SEO and AdWords Together For More Web TrafficWhy Creating More Content Will Improve Your Search Traffic
John Locke Published April 4th, 2018 1 Comment on Why Creating More Content Will Improve Your Search TrafficThere’s a practical reason why creating more content for your site usually results in more organic search traffic. It’s a numbers game. The more content you write, the more keywords you are likely to rank for. You might be familiar with the Pareto Principle, which says that 80% of your results will come from 20% […]
How To Choose a SEO Company
Choosing an SEO company is a daunting task. For many smaller businesses, they may have never worked with an external SEO agency. More established companies may have hired SEO firms before, and been disappointed by the lack of results. Other manufacturing shops may have stayed away from search consultants altogether, because the terminology is confusing, […]
3 Things Manufacturing Companies Must Understand About SEO
John Locke Published February 9th, 2018 2 Comments on 3 Things Manufacturing Companies Must Understand About SEOThere are a few things about SEO that frustrate many manufacturing companies. Many newer industrial companies trying to make a dent in the market don’t understand what search engines are looking for. When you’re a newer manufacturing company, and you see inferior products ranking above yours, it makes you want to pull your hair out. […]
Is Design Important For SEO? You Bet It Is.
Businesses and marketing professionals alike have wondered for years, does design play a role in SEO? Design is one of the three legs that makes your marketing platform stand. The other two being quality content and UX/development. Instead of presenting a mere opinion about the influence of design on SEO, I’d like to offer evidence […]
How To 301 Redirect a PDF in WordPress for SEO
John Locke Published December 28th, 2017 9 Comments on How To 301 Redirect a PDF in WordPress for SEOIn previous articles, we have talked about 301 redirects, and why they are important for SEO. Essentially, any time you have an external link built to a page or resource, you want that link to continue resolving to a page. What you don’t want is your old back links to resolve to a 404 (Page […]
Does Brand Recognition Affect SEO?
Before we discuss what potential influence brand recognition might have on search rankings, let’s look at a recent history of SEO. As little as five or six years ago, SEO could still be disproportionately affected by certain tricks. These included keyword stuffing, exact match domains, fake business names, exact match link anchor text, and link […]
Topically Relevant Back Links and SEO
Incoming links from sites that are closely related to yours are weighted more heavily than links from random, unrelated sites. Ten years ago, you could move the needle on SEO by amassing large numbers of back links, and the source of links pointing at your website didn’t matter as much. Today, search engines look at […]
Single Page Website SEO: Can I Rank for Multiple Search Terms?
John Locke Published September 26th, 2017 5 Comments on Single Page Website SEO: Can I Rank for Multiple Search Terms?The #1 question we hear when it comes to single page website SEO is, “Can you rank multiple search terms on a one page website?” Or in other words, how many search terms can you rank a one-page website for? Ranking a on page website for a few closely-related search terms should not be a […]
“If I Link to Competitors, Will it Hurt My SEO?”
Recently, I had a client ask me an intriguing question. I’m putting together an article explaining the difference between [two different things in their industry]. If I were to link to my competitors, will that help or hurt my search ranking? I suspect it will boost the competition, but no big deal. This is an […]