Analysis of Core Web Vitals and how the June 2021 rollout will affect SEO. Looking at Largest Contentful Paint, First Input Delay, Cumulative Layout Shift and how to improve each.
Core Web Vitals and Their New Role in SEO
Google December 2020 Core Update Rolls Out
For the first time since May 2020, Google announced a broad core update to their ranking algorithm. Normally, Google rolls out these large update to the ranking algorithm about every three or four months. Due to the COVID19 pandemic, in 2020, this has only been the third broad core update, the other one coming in […]
Google “Penalties” Don’t Always Work How You Think
Why aren’t big brand websites hit with “duplicate content penalties” or other ranking demotions for technical faults? There are several reasons negative factors in SEO negative aspects don’t work in the real world how you’ve been taught. The biggest thing a website or an individual web page must do is let searcher accomplish their intended […]
Does Author Expertise Help SEO? The Truth About E-A-T
Is there a correlation between the author of an article and higher rankings? In other words, does Google “know” if a person is an expert in their subject, and rank a given article by them higher than a “non-expert” in that same field? This is a question that comes up a lot because of E-A-T […]
Google Does Not Use Webspam Reports for Manual Penalties
Many people see competitors “breaking the rules” on Google guidelines and engaging in ranking manipulation. You may be surprised to learn, when you report your competitors using the Google webspam form, they don’t automatically slap a manual penalty on your competitors. There are an estimated 1.74 billion websites in 2020 (at the time of this […]
Does Adding Text To E-Commerce Category Pages Help SEO?
Google representative John Mueller, when asked about optimizing e-commerce category pages, noted that if there is too much text on the page, then the algorithm may be confused whether it is an informational page or not. He suggests some text on the page may help. The caution is to not go overboard with blindly writing […]
High Impressions, Low Clicks and Few Leads: How To Fix It?
Published November 11th, 2019
4 Comments on High Impressions, Low Clicks and Few Leads: How To Fix It?
What if you have a page on your website getting a ton of impressions in Google Search Console, but you aren’t getting much business from that page? A question we recently came across deals with this dilemma. The page is focused on business objectives, (like a services page), and the page receive more impressions than […]
Google BERT Update: Understanding Search Queries More Effectively
Published October 29th, 2019
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Google announced on October 25th, 2019 that they are rolling out a new update to their algorithm, named BERT. BERT is an acronym for Bidirectional Encoder Representations from Transformers. The “transformers” are words that change the context or a sentence or search query. The “encoder representations” are subtle concepts and meanings in natural language that […]
Did Your Keyword Rankings Drop? Rethinking The Ranking Algorithm
Published October 23rd, 2019
3 Comments on Did Your Keyword Rankings Drop? Rethinking The Ranking Algorithm
When your rankings suddenly drop in Google, do you immediately think it was an algorithm change? Or that you got a Google penalty? The reality is, Google is starting to figure out what the majority of people want to find when they type in a given search query. This is why the Google representatives say […]
How Does Google Know Users Are Satisfied With a Web Page?
Published October 3rd, 2019
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How does the Google ranking algorithm know if users are happy with a web page? You probably think that the algorithm uses data from Google Analytics to measure if a page deserves to go up or down in rankings. What if I told you that Google Analytics is there for webmasters, and not for Google […]