Blog: SEO

High Impressions, Low Clicks and Few Leads: How To Fix It?

What if you have a page on your website getting a ton of impressions in Google Search Console, but you aren’t getting much business from that page? A question we recently came across deals with this dilemma. The page is focused on business objectives, (like a services page), and the page receive more impressions than […]

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Google BERT Update: Understanding Search Queries More Effectively

Google announced on October 25th, 2019 that they are rolling out a new update to their algorithm, named BERT. BERT is an acronym for Bidirectional Encoder Representations from Transformers. The “transformers” are words that change the context or a sentence or search query. The “encoder representations” are subtle concepts and meanings in natural language that […]

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Did Your Keyword Rankings Drop? Rethinking The Ranking Algorithm

When your rankings suddenly drop in Google, do you immediately think it was an algorithm change? Or that you got a Google penalty? The reality is, Google is starting to figure out what the majority of people want to find when they type in a given search query. This is why the Google representatives say […]

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Setting Your Service Area on Google My Business

If you have a physically located business, you should undoubtedly have a Google My Business page for your company. Google My Business is an important piece of local SEO. Your Google My Business page is where customers leave you Google reviews, and you can add various information, like your phone number, hours of operation, and […]

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