Google representative John Mueller, when asked about optimizing e-commerce category pages, noted that if there is too much text on the page, then the algorithm may be confused whether it is an informational page or not. He suggests some text on the page may help. The caution is to not go overboard with blindly writing […]
Does Adding Text To E-Commerce Category Pages Help SEO?
High Impressions, Low Clicks and Few Leads: How To Fix It?
Published November 11th, 20194 Comments on High Impressions, Low Clicks and Few Leads: How To Fix It?What if you have a page on your website getting a ton of impressions in Google Search Console, but you aren’t getting much business from that page? A question we recently came across deals with this dilemma. The page is focused on business objectives, (like a services page), and the page receive more impressions than […]
Google BERT Update: Understanding Search Queries More Effectively
Published October 29th, 2019No Comments on Google BERT Update: Understanding Search Queries More EffectivelyGoogle announced on October 25th, 2019 that they are rolling out a new update to their algorithm, named BERT. BERT is an acronym for Bidirectional Encoder Representations from Transformers. The “transformers” are words that change the context or a sentence or search query. The “encoder representations” are subtle concepts and meanings in natural language that […]
Did Your Keyword Rankings Drop? Rethinking The Ranking Algorithm
Published October 23rd, 20193 Comments on Did Your Keyword Rankings Drop? Rethinking The Ranking AlgorithmWhen your rankings suddenly drop in Google, do you immediately think it was an algorithm change? Or that you got a Google penalty? The reality is, Google is starting to figure out what the majority of people want to find when they type in a given search query. This is why the Google representatives say […]
How Does Google Know Users Are Satisfied With a Web Page?
How does the Google ranking algorithm know if users are happy with a web page? You probably think that the algorithm uses data from Google Analytics to measure if a page deserves to go up or down in rankings. What if I told you that Google Analytics is there for webmasters, and not for Google […]
Setting Your Service Area on Google My Business
If you have a physically located business, you should undoubtedly have a Google My Business page for your company. Google My Business is an important piece of local SEO. Your Google My Business page is where customers leave you Google reviews, and you can add various information, like your phone number, hours of operation, and […]
Create Great Content and You’ll Get Links: Truth or Fiction?
Published August 17th, 20192 Comments on Create Great Content and You’ll Get Links: Truth or Fiction?A phrase you’ll hear a lot: Create great content, and you’ll get links naturally. You may have found it’s much harder than that. Even when you create “skyscraper content” it can be difficult to acquire links. So how do you get back links in the real world?
Why Google Added Favicons to Search Results
You may have noticed recently that Google added favicons to search results. Favicons are those little square images that sometimes appear in the address bar of a web page or bookmarked URLs. But there is a reason why Google added favicons to the search engine results pages (SERPs). This was not a feature that was […]
Google Announces June 2019 Core Update
On June 3rd, 2019, Google started rolling out a broad update to the ranking algorithm, named the June 2019 Core Update. They announced this over the weekend, and on June 2nd, 2019, there were temporary outages of Google services (Gmail, YouTube, Google Search, Google Cloud) across the world in various locations. Maybe they needed to […]
Should You Pay For a Wikipedia Article?
This is a question I see every week in SEO forums. Should you pay to have someone create a Wikipedia page for your company? Many online marketers believe that having a Wikipedia article will help boost your SEO. My advice is, unless you are a national or international company, hold off on that. Wikipedia has […]