Today I’m answering a great question that I saw in an SEO forum, “Can you do SEO without paid SEO tools?” When we say, “paid SEO software”, it refers to tools like Ahrefs, SEMrush, Moz Pro, Majestic, Mangools, and many others. I believe that you can do SEO without any tools except for Google itself. […]
What is searcher intent? Searcher intent is the task that a user wants to accomplish at the end of a Google search. By pattern matching what’s already ranking, we increase the probability a given page will rank higher.
This post is for businesses who believe they need a SEO specialist to grow their revenue, but don’t know what to look for in a SEO company. By listing the characteristics of good SEO agencies, you should be able to select the right SEO company for you with a high degree of confidence.
Website content audits are a critical part of web governance. Larger sites can benefit the most from a content audit, as they are the most likely to have thin or outdated content. During a content audit, we take a full inventory of the pages on a site and evaluate whether they will be improved or […]
Keyword research is a huge part of any SEO effort. Targeting the keywords that your customers are typing into Google means you are more likely to be found in search. This sounds reasonable. But companies will produce either 1) not produce enough targeted site content, or 2) create content that is aimed toward the people […]
Customer personas are a huge part of planning content for your website. If you know your customers, and get inside their head, you can provide the answers that they’re looking for. After all, what is SEO worth if it’s not providing answers for questions your customers are asking? If you know who your customers are, […]
The biggest opportunity for most web developers is actually assessing the business problem that needs to be solved. A scenario I keep observing in the web industry is focusing too much on the technology and not enough on the business problem. This scenario plays out in different ways, but usually with newer developers, or fledgling […]
Managed WordPress hosting has become a hot product over the last few years. The advantages of good hosting are that your site will load faster, making your customers happy, and helping you rank higher in search engines. Many businesses start out with $10/month shared hosting, which generally sucks. Cheap shared hosting makes money for the […]
Let’s face it. Most web design is judged rather subjectively. Oh sure, the new design of your website may win design awards. Or perhaps look exquisite — which is important. But does that make the design great? I’d argue that one thing above all else makes a website design successful. And that’s whether it delivers […]
Who is your perfect customer? Do you know them when you see them? Developing customer personas is an important part of your marketing strategy. Sometimes we ask businesses who they are targeting with their products. Occasionally, the answer sounds something like this: “men and women, 18 to 100 years old, all demographics — basically everyone”. […]