Blog: Business Strategy and Entrepreneurship

Focus on Top-Line Revenue, Not Cutting Costs

Cash flow is like oxygen for businesses. Without cash flow, a business will asphyxiate. The ability to consistently turn a profit means survival. Businesses that are in the danger zone — right on the line between financial comfort and anxiety, often turn to cutting costs. I agree that cutting costs is a good idea, but […]

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The Long, Creative History of Content Marketing

When you hear someone talk about content marketing, you probably conjure up thoughts of blogging. Maybe you’re even picturing filming videos for YouTube, or starting a podcast. But what if I told you that content marketing is much older than you think it is? What if I told you that things you never even considered […]

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Content Marketing Positions You As An Industry Expert

Content marketing is a customer acquisition strategy that most businesses know about but few take advantage of. (If you’ve never heard this term before, content marketing generally refers to blogging, videos, podcasting, and even print.) Content marketing works by positioning your business as an expert in your industry. When your prospects are looking for information, […]

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What’s Your Point Of Differentiation?

There are three main points of differentiation for a business. Be cheapest, be fastest / have best service, or be highest overall quality. It’s possible to do two, I have a hard time thinking of any company that consistently does all three. This means you have to make choices, and decide who you serve, and […]

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Article Discussion: The Future of the Digital Design Agency

Recently there’s been a lot of discussion about the future of digital design agencies. In recent months, consultancy Adaptive Path joined the Capital One team. The partners at Teehan + Lax joined Facebook. The general feeling in the industry is that large companies now understand that design is valuable, and they are looking to build […]

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The Long Path To Becoming A Thought Leader

Most people never believe that they have something special to offer the world. Most people have way more knowledge than they realize — but hesitate to share it. They want to become a thought leader in their industry, but the distance between there and where they are seems insurmountable. There will always be people ahead […]

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