There are a lot of free tools that allow you to build an online presence for your business. Facebook, Yelp, and Google My Business are all examples of satellite extensions of your business. While these are great ways for customers to find you, they fall woefully short when used as your main online business hub. […]
All businesses have some form of communication with their customer base. But why do some brands resonate with us while others do not? Brands that are strong have a cohesive way of speaking to the public, whether it is on their site, in print or video. These companies have taken time to think about who […]
Content marketing is one of the best ways to attract customers to your brand and demonstrate value. It is also one of the most difficult for people to maintain over the long haul. Many businesses look to SEO to boost visibility to customers. But without fresh and relevant content, SEO hasn’t got a prayer of […]
Storytelling in marketing is a very powerful device. Using the formula of The Hero’s Journey, we can construct great brand stories.
Ask a hundred business owners in a category what their points of distinction are. You’ll hear adjectives like high quality, affordable, fast, reliable, convenient or experienced. These are all good, but how many of their competitors are claiming to deliver the same things? Your business and marketing plans should consider what makes your business unique. […]
Until the late 1990s, people had only a few choices for getting information and entertainment: TV, radio, print, movies. In order to get the content they desired, people had to suffer through ads at the beginning, end or throughout their entertainment. The internet was built on the same model — using interruption marketing and advertisements […]
No matter what service or product you offer, there are a substantial number of competitors that offer something similar. If you were a customer, what would make them choose your business over the myriad of others out there? This is one of the first things I like to know about the clients that I collaborate […]
Your website is one of the biggest keys to your success and your #1 marketing tool. It is how potential customers will find you and judge your business. If you do not have a professional looking website, customers will presume your business is not professional. Investing in your website is something that you have to […]