Blog: Marketing

What Makes Your Business Unique?

Ask a hundred business owners in a category what their points of distinction are. You’ll hear adjectives like high quality, affordable, fast, reliable, convenient or experienced. These are all good, but how many of their competitors are claiming to deliver the same things? Your business and marketing plans should consider what makes your business unique. […]

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Content Marketing is the New Advertising

Until the late 1990s, people had only a few choices for getting information and entertainment: TV, radio, print, movies. In order to get the content they desired, people had to suffer through ads at the beginning, end or throughout their entertainment. The internet was built on the same model — using interruption marketing and advertisements […]

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Differentiating Your Business From The Competition

No matter what service or product you offer, there are a substantial number of competitors that offer something similar. If you were a customer, what would make them choose your business over the myriad of others out there? This is one of the first things I like to know about the clients that I collaborate […]

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