Keyword stuffing your business name on Google Maps and your Google Business Profile may seem like a shortcut to SEO, but it will cause more harm than good.
Don’t Keyword Stuff Your Business Name on Google Maps
Why Do Rankings Fluctuate? Explaining the Google Dance
The Google ranking algorithm is composed of many smaller components, but the overall goal is to deliver search results people want to find. Understanding how Google search rankings work is a critical foundation to help you understand why rankings appear slippery and elusive. There are many reasons why rankings keep fluctuating. By understanding how the […]
Avoid SEO Issues When Renaming Entities
There is SEO risk to renaming your business, company, or ongoing serialized creative work (like a podcast). The issue is you are renaming your “entity”, and there is always the possibility Google may treat this as a brand new “thing” in the Knowledge Graph. What is the Knowledge Graph? Entities in Google are proper nouns […]
Change Profile Image in Google Business Profile (Foolproof Method)
Published November 13th, 2021
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It’s frustrating to choose a Cover image in Google Business Profile (GBP) and the algorithm selects another image to use as the Cover image when you search for your business. Now, there is a place in Google My Business to set your cover image, but there are cases where the algorithm chooses another image. The […]
Appearance on BoostROAS Weekly SEO Talking Local SEO
Recently, I appeared on the Weekly SEO podcast and YouTube show presented by European digital agency BoostROAS. Roman Adamita, their Director of SEO, invited me on to talk about local SEO. A video of the presentation is below. This episode also contains a segment from the BoostROAS team on lowering bounce rate on your website. […]
Google December 2020 Core Update Rolls Out
For the first time since May 2020, Google announced a broad core update to their ranking algorithm. Normally, Google rolls out these large update to the ranking algorithm about every three or four months. Due to the COVID19 pandemic, in 2020, this has only been the third broad core update, the other one coming in […]
High Impressions, Low Clicks and Few Leads: How To Fix It?
Published November 11th, 2019
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What if you have a page on your website getting a ton of impressions in Google Search Console, but you aren’t getting much business from that page? A question we recently came across deals with this dilemma. The page is focused on business objectives, (like a services page), and the page receive more impressions than […]
Getting Social Icons in Google’s Knowledge Graph
A reader asks, “How do I get my company social profiles in the Knowledge Graph and Google Maps?” They go on to say, “Our competitors have their social links in Google Maps, and I’m curious why our company’s social links don’t show up?” “Is there a way to make Google show our social links on […]
Star Ratings for LocalBusiness Schema Disappearing From SERPs?
Published September 23rd, 2019
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Google announced on September 16th, 2019 that they would be making major changes to how they display review rich results. These are ratings stars that show in organic search results for pages with certain types of Schema markup. The biggest changes, that are still rolling out, affect rich snippet star ratings for the LocalBusiness and […]
Setting Your Service Area on Google Business Profile
If you have a physically located business, you should undoubtedly have a Google Business Profile page for your company. Google Business Profile is an important piece of local SEO. Your Google Business Profile page is where customers leave you Google reviews, and you can add various information, like your phone number, hours of operation, and […]