Recently, I appeared on the Weekly SEO podcast and YouTube show presented by European digital agency BoostROAS. Roman Adamita, their Director of SEO, invited me on to talk about local SEO. A video of the presentation is below. This episode also contains a segment from the BoostROAS team on lowering bounce rate on your website. […]
Appearance on BoostROAS Weekly SEO Talking Local SEO
Google December 2020 Core Update Rolls Out
For the first time since May 2020, Google announced a broad core update to their ranking algorithm. Normally, Google rolls out these large update to the ranking algorithm about every three or four months. Due to the COVID19 pandemic, in 2020, this has only been the third broad core update, the other one coming in […]
High Impressions, Low Clicks and Few Leads: How To Fix It?
Published November 11th, 2019
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What if you have a page on your website getting a ton of impressions in Google Search Console, but you aren’t getting much business from that page? A question we recently came across deals with this dilemma. The page is focused on business objectives, (like a services page), and the page receive more impressions than […]
Getting Social Icons in Google’s Knowledge Graph
A reader asks, “How do I get my company social profiles in the Knowledge Graph and Google Maps?” They go on to say, “Our competitors have their social links in Google Maps, and I’m curious why our company’s social links don’t show up?” “Is there a way to make Google show our social links on […]
Star Ratings for LocalBusiness Schema Disappearing From SERPs?
Published September 23rd, 2019
2 Comments on Star Ratings for LocalBusiness Schema Disappearing From SERPs?
Google announced on September 16th, 2019 that they would be making major changes to how they display review rich results. These are ratings stars that show in organic search results for pages with certain types of Schema markup. The biggest changes, that are still rolling out, affect rich snippet star ratings for the LocalBusiness and […]
Setting Your Service Area on Google My Business
If you have a physically located business, you should undoubtedly have a Google My Business page for your company. Google My Business is an important piece of local SEO. Your Google My Business page is where customers leave you Google reviews, and you can add various information, like your phone number, hours of operation, and […]
“We Have 100 Google Reviews, But We’re Not in the 3-Pack Map?”
Published March 10th, 2019
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I saw an interesting question recently: a mattress company with over 100 Google reviews wants to know why they don’t come up in the 3 pack map. When they search for mattress company related keywords close to their location, the Google 3 pack map shows businesses farther away. These other companies have far less Google […]
How To Do a SEO Audit
We want to show you how we do our SEO audits, because there is power in sharing information, and because most of our competitors won’t be anywhere near this thorough in their own “SEO audits”. Step by step breakdown of what we look for when auditing a website.
How Reviews and Reputation Affect Local SEO
Reviews, and the reputation of your business, play a huge role in your SEO. For local SEO in particular, Google reviews, Yelp reviews, and industry specific reviews affect your rankings in your city. Some of you that I’ve talked to were surprised to hear that your Yelp reviews have a direct influence on your Google […]
Why Are Businesses With No Website in the Google 3-Pack Map?
Published May 21st, 2018
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Occasionally, you’ll see businesses without a website inside of the Google 3-pack map, at the top of local search results. Why does this happen? Where does Google get this info?