Blog: SEO

What is Link Equity? How Does it Impact SEO?

In simplest terms, link equity is the measure of how much impact a hyperlink from one website has on the overall search ranking of the linked website. SEO experts almost universally agree that link equity is a search engine ranking factor, though determining the amount of “authority” and value a linking site transfers to another […]

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What is Anchor Text? How to Optimize It For SEO

What is anchor text? Anchor text is clickable text contained in a hyperlink. By default, web browsers will render anchor text in blue, with an underline, though web designers can customize how anchor text appears on a website. The best practice is to make anchor text a different color than the surrounding, unlinked text (at […]

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Should You Use Google Entity Stacks for SEO?

The short answer is NO. “Google Stacks” aka “Google Entity Stacks” or “Google Authority Stacks” are a link-building tactic that leverage Google properties to build relevance and information about your brand, content, and keywords. These “stacks” use interlinking Google properties like Google Docs, Google Slides, Google Sheets, custom Google Maps, and Google Sites to try […]

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Talking Google’s Long Term Thinking on The WP Minute

Recently my colleague Matt Medeiros, invited me to contribute a piece to his new project, The WP Minute. I wanted to share some observations on the long term direction that Google has had for it’s organic ranking algorithm. Specifically, I wanted to look at statements that the then-CEO of Google, Eric Schmidt, made in 2008 […]

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“Another Business Appears in Google For Our Company Name?”

An interesting viewer question came in: “My client has a website, when they Google their domain name, another website comes up instead of theirs. Why is this happening? How can we fix this?” Upon investigating, I found a few things out. I’ll keep the information anonymous, but you should get the idea. Website #1 is […]

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Google “Penalties” Don’t Always Work How You Think

Why aren’t big brand websites hit with “duplicate content penalties” or other ranking demotions for technical faults? There are several reasons negative factors in SEO negative aspects don’t work in the real world how you’ve been taught. The biggest thing a website or an individual web page must do is let searcher accomplish their intended […]

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