Keyword stuffing your business name on Google Maps and your Google Business Profile may seem like a shortcut to SEO, but it will cause more harm than good.
There is SEO risk to renaming your business, company, or ongoing serialized creative work (like a podcast). The issue is you are renaming your “entity”, and there is always the possibility Google may treat this as a brand new “thing” in the Knowledge Graph. What is the Knowledge Graph? Entities in Google are proper nouns […]
A reader asks, “How do I get my company social profiles in the Knowledge Graph and Google Maps?” They go on to say, “Our competitors have their social links in Google Maps, and I’m curious why our company’s social links don’t show up?” “Is there a way to make Google show our social links on […]