Keywords are the building blocks and lifeblood of website content and search engines. Targeting the most appropriate keywords serves two key roles; content marketing and SEO (Search Engine Optimization). Short tail keywords are much more general search queries, usually of one or two words. Long tail keywords are more search specific queries, and tend use […]
While writing this post, I recall working with clients actively targeting content for keywords that had 0–10 search volume. On the surface, that’s massively low search volume. But surprisingly, by the time we had developed the content, one of the clients got as much 800 views a month for the “low volume keyword” content! That […]
When your rankings suddenly drop in Google, do you immediately think it was an algorithm change? Or that you got a Google penalty? The reality is, Google is starting to figure out what the majority of people want to find when they type in a given search query. This is why the Google representatives say […]
What is searcher intent? Searcher intent is the task that a user wants to accomplish at the end of a Google search. By pattern matching what’s already ranking, we increase the probability a given page will rank higher.
We want to show you how we do our SEO audits, because there is power in sharing information, and because most of our competitors won’t be anywhere near this thorough in their own “SEO audits”. Step by step breakdown of what we look for when auditing a website.
Keyword research is a huge part of any SEO effort. Targeting the keywords that your customers are typing into Google means you are more likely to be found in search. This sounds reasonable. But companies will produce either 1) not produce enough targeted site content, or 2) create content that is aimed toward the people […]