Blog: SEO

Google Announces Helpful Content Update

On August 18th, 2022, Google announced their Helpful Content Update on the Google Search Central Blog. This update will be rolling out over the next two weeks, and it appears to target low-quality content for possible demotion. Google’s announcement says they want to “better reward content where visitors feel they’ve had a satisfying experience, while […]

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Google BERT Update: Understanding Search Queries More Effectively

Google announced on October 25th, 2019 that they are rolling out a new update to their algorithm, named BERT. BERT is an acronym for Bidirectional Encoder Representations from Transformers. The “transformers” are words that change the context or a sentence or search query. The “encoder representations” are subtle concepts and meanings in natural language that […]

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Google Changing URL Display in Mobile Search Results

On April 16th, Google announced on their Webmaster blog that they will be changing how URLs display in mobile search results. The old style featured the complete user friendly URL in green, while the new style features a breadcrumb display of the result in green. Google says they want users to better understand your website […]

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