Blog: Social Media

Should You Depend on a Social Network to be Your Content Platform?

A 2016 survey of small business owners shows that nearly half of small businesses don’t have a website. This number is astounding, because without a website, you are pretty much invisible online. According to a 2012 report by Fleishman-Hillard, 89% of consumers use a search engine before making a purchase decision. According to a 2015 […]

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How To Verify Your Facebook Page

Since 2013, Facebook has allowed selected businesses to verify their Facebook Business Page. Not all businesses are enabled for verification, and the criteria for selection remains a proprietary secret. Some factors that may trigger verification eligibility for physically located businesses are strong brand signals such as consistent public records with your business information (address, phone […]

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Repost Old Content To Social Media From WordPress

Have you ever seen seen Twitter accounts that seem to post archived articles on a semi-regular basis? Chances are they are using some sort of automated plugin with their WordPress site to achieve this. On social networks like Twitter and Facebook, the timelines go by very quickly. Consequentially, posting a link to your latest article […]

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Why Your Facebook Pages Have Less Reach Than Before

In June of 2014, Facebook answered some questions that many business owners had about Facebook Pages. Specifically, they confirmed that the organic reach of Facebook Pages was less than before. They were throttling how many people could see your posts. These changes to the Facebook algorithm were rolled out to personal accounts as well as […]

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