Design is one of the three legs of the table that makes your marketing platform stand. The other two are quality content and UX/development. In this article, I’d like to offer evidence that design has an effect on your SEO.
There’s a malady that’s common in many web design portfolios. They are filled with images of the finished design artifacts, but they don’t elaborate on whether or not they actually solved their client’s problem. In many cases, they don’t even address the reasons why each client was prompted to seek out professional web design in […]
Every day, we are tasked with making decisions. When we are in doubt about what to decide, we look for factors to act as decision shortcuts. Social proof is one one of these “decision heuristics”. Social proof gives your customers confidence in your brand. It is one of the most effective psychological tools in your […]
The main goals business owners usually have for their eCommerce websites are increasing conversions, making more sales, and decreasing abandoned carts. There are many strategic things you can implement on your site to sell more products. Eliminating shipping costs to the customer is one thing you can do to increase checkout conversion rates. There’s a […]
The last 5 to 10 % of a project is always to finish but it’s important to make that final push. This is what separates the “just OK” projects from the truly exceptional ones. While small details are not always perceived by casual visitors, but when they are out of alignment, it sends a subconscious […]