I’m going to cut right to the chase. Shared hosting is inadequate for your e-commerce site. Period. End of story. As a site owner, I admire the fact that you’ve made it this far running on the hosting that you’ve had. But that hosting company you’re with? The one that’s less than $20 a month? […]
Recently, someone asked me if there’s a way to connect MailChimp to Google Analytics, track what links people click. The answer is YES! Below are the steps you need to take to track MailChimp clicks in Google Analytics. Why Add Google Analytics Information MailChimp already has fairly robust email campaign information, which can be found […]
If you’re running a regional business, you’ve probably already integrated email newsletters into your marketing strategy. It’s likely that you already understand the importance of leveraging email lists. If you are a smaller business, you’ve heard other business owners tell you to start leveraging email marketing. But you may not understand why email marketing is […]
WordPress site admins who use Contact Form 7 may have noticed configuration errors in Version 4.4. You’re not mistaken when you’re wondering if these errors weren’t there before. The most common misconfiguration error warning triggers if you are using a To or From email in your contact form with a domain name than your website. […]
One way to move people from being prospects to being customers is to educate them through content marketing. This usually takes the form of blogging, podcasting, videos, or some other form of serialized content, published on your company blog. Many companies use their email newsletter as a way to send their RSS feed directly to […]
Oftentimes, I am approached by established businesses who request either a website or a re-tooling of their existing website. I like to investigate deeper into what is motivating them to invest in a website now as opposed to a year from now. One factor that always seems to surface is they are losing customers to […]
Over the last couple of posts, we’ve talked about why having an email list is important and how to start building a list for free with MailChimp. Today, I’d like to show you a couple of plugins that will help you integrate MailChimp with WordPress, and potentially add even more subscribers to your list.
In yesterday’s post, we went over why it is important to start building your email list. We talked about how email converts better than search and social media, and is a marketing platform that is nearly ubiquitous. Today, we’ll go over how to get started building that list for free with MailChimp.
The #1 mistake I see businesses making is not building an email list. Many businesses focus on Google AdWords or Facebook Ads, which cost money and don’t convert as well as an email list which you can start building for free. A 2013 study by Monetate’s E-Commerce Quarterly showed that email marketing converted 4.5 times […]
Contact Form 7 is a common plugin used on WordPress websites. It works great for simple contact forms. But recently, I noticed many Contact Form 7 emails going to spam in Gmail. I figured out how to fix this in my situation. Here’s a few troubleshooting tips to try when you’re debugging this problem. “From” […]