You may have heard outbound links can weaken your SEO, but linking to authoritative pages can be a positive SEO signal. It’s important to understand that the topics of outbound links in SEO seems to generate some division of opinion. Some people discourage linking to other websites because it may take users away from your […]
Outbound Links and SEO: Does Linking Out Affect SEO?
Content is the Key to Earning Links
The more content you produce on your website, the better chance you have of earning links, which helps your SEO. Producing more insightful and valuable content is the number one factor is gaining more links through natural means. The less content you have, the less likely you are to gain links from a robust group […]
“Another Business Appears in Google For Our Company Name?”
Published December 3rd, 2021
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An interesting viewer question came in: “My client has a website, when they Google their domain name, another website comes up instead of theirs. Why is this happening? How can we fix this?” Upon investigating, I found a few things out. I’ll keep the information anonymous, but you should get the idea. Website #1 is […]
Alt Attributes for Images: Best Practices for SEO
Alt text—also known as alternative description, alt tags, or the alt attribute, is the written text accompanying in an image on a web page that is read by screen readers. The alt tag is an attribute of the img tag in HTML. While the alt attribute is not required, it is highly recommended for accessibility […]
How Might Google Define “Good” Content?
Nearly every SEO article you will ever read give us the same advice. Create good content and you’ll rank higher. How might Google define “good content” for SEO? Better question, how would Google grade millions of pages that could match a search query, and decide if the content is “good”, “bad”, or “mediocre”? Also, the […]
Does Author Expertise Help SEO? The Truth About E-A-T
Is there a correlation between the author of an article and higher rankings? In other words, does Google “know” if a person is an expert in their subject, and rank a given article by them higher than a “non-expert” in that same field? This is a question that comes up a lot because of E-A-T […]