Consider global enterprise brands such as Google, General Electric, Duracell, Ford, Coca-Cola, and Netflix. One thing these brands have in common is you can type their brand name (as one word) into a web browser, add “.com”, and you end up on their website. Their branding is consistent, and the domain name of their website […]
Should Your Domain Name Match Your Business Name?
“Another Business Appears in Google For Our Company Name?”
Published December 3rd, 2021
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An interesting viewer question came in: “My client has a website, when they Google their domain name, another website comes up instead of theirs. Why is this happening? How can we fix this?” Upon investigating, I found a few things out. I’ll keep the information anonymous, but you should get the idea. Website #1 is […]
Does Buying Extra Domain Names Help SEO?
Today’s question: if you buy extra domain names and point them at your main website, does that improve your SEO? In most cases, pointing extra domain names at your website won’t do anything. However, there are some reasons you might want to do this anyway. We’ll look at why and when buying extra domain names […]
Does Brand Recognition Affect SEO?
Before we discuss what potential influence brand recognition might have on search rankings, let’s look at a recent history of SEO. As little as five or six years ago, SEO could still be disproportionately affected by certain tricks. These included keyword stuffing, exact match domains, fake business names, exact match link anchor text, and link […]
The Guide to SEO Friendly URLs
The URL, or web address of the page is an often overlooked component of SEO. Today, we’ll look at how to create SEO friendly URLs. Once you get past great content and a quality back link profile, SEO comes down to a lot of little things. The URL structure of your website and your web […]
Back Links and SEO
No discussion of SEO would be complete without it talking about back links to your site. Google has gone on record saying that on-page content, back links, and machine learning are the three most important factors in search rank as early as March 2016. For those who don’t know, let’s talk about what back links […]
301 Redirects and SEO
What are 301 redirects? A 301 redirect is a when you forward an old web address to a new one. For instance, let’s say you have a page on your site with a URL of http://example.com/contact-us, but you want to change it to a more SEO friendly URL http://example.com/contact. You would use a 301 redirect […]
The Future of SEO Is A Strong Brand
Search is evolving. Google has announced that their machine-learning algorithm, RankBrain is now the third biggest factor in determining search results (behind site content and links). Many people believe this machine-learning part of the algorithm will eventually become the #1 factor. This means is it is going to get progressively harder to manipulate a bad […]
WordPress Website Migration Checklist
For those who don’t know, a website migration is when you move a website from one hosting environment to another. This could be moving a website from a staging server to production server (from development to the live site). It could also mean moving the site from a sub-domain to another domain on the same […]
What Is A Domain Name?
Domain names are the human-readable web addresses. Just like a regular street address takes you to a physical location, domain names take you to the website they are associated with. Every website resides on a server somewhere in the world. The default address for each website is a series of four numbers, called an IP […]