Content Marketing Positions You As An Industry Expert

Content marketing is a customer acquisition strategy that most businesses know about but few take advantage of. (If you’ve never heard this term before, content marketing generally refers to blogging, videos, podcasting, and even print.) Content marketing works by positioning your business as an expert in your industry. When your prospects are looking for information, […]

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Steps To Prevent Your Customer Base From Disappearing

Oftentimes, I am approached by established businesses who request either a website or a re-tooling of their existing website. I like to investigate deeper into what is motivating them to invest in a website now as opposed to a year from now. One factor that always seems to surface is they are losing customers to […]

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Gratitude For The Grind (Any Audience Is Amazing)

Running a business is hard. Our viability depends on a steady stream of customers coming through our doors. There are days when it seems like our competitors are beating us at every turn — for attention, for publicity, for those customers that we need to stay afloat. There are billions of people all fighting for […]

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The Long Path To Becoming A Thought Leader

Most people never believe that they have something special to offer the world. Most people have way more knowledge than they realize — but hesitate to share it. They want to become a thought leader in their industry, but the distance between there and where they are seems insurmountable. There will always be people ahead […]

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