Blog: Web Design

Talking Content First Strategy on Rethink.fm

Recently, I had a chance to sit down with my friend Jackie D’Elia of Jackie D’Elia Design. She just launched a show called Rethink.fm, the forward-thinking podcast about web design and front-end development in WordPress. We’ve had several discussions leading up to this about content first strategy and design, which is the polar opposite of […]

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Everyone Wants SEO, (Almost) No One Wants To Do The Work

Since 2012, I’ve talked to hundreds of business owners. The following belief remains the biggest misconception. Most people think that SEO is a big shiny button that you push behind the scenes, that makes your site rank automatically. No effort required. This couldn’t be farther from the truth. Understanding What Google Wants Google’s whole business […]

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Gathering Website Content Early Produces Successful Projects

To manage successful website projects, the web consultancy must anticipate potential obstacles, and prevent them from appearing. This miniseries is about overcoming some common obstacles. If we can eliminate these common problems, we’ll have more successful projects, our clients will be happier during our projects, and our clients will get better results long-term. Chasing Waterfalls […]

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The Long, Creative History of Content Marketing

When you hear someone talk about content marketing, you probably conjure up thoughts of blogging. Maybe you’re even picturing filming videos for YouTube, or starting a podcast. But what if I told you that content marketing is much older than you think it is? What if I told you that things you never even considered […]

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