Semantic HTML is the basis of a well structured website. With the proliferation of visual web page building tools, it can be easy to use headings for presentation insured of structure. There are pragmatic reasons to focus on creating websites and web pages that are both semantic and HTML valid according standards of the World […]
How to Use H1, H2, H3 Heading Tags for SEO and UX
Outbound Links and SEO: Does Linking Out Affect SEO?
You may have heard outbound links can weaken your SEO, but linking to authoritative pages can be a positive SEO signal. It’s important to understand that the topics of outbound links in SEO seems to generate some division of opinion. Some people discourage linking to other websites because it may take users away from your […]
Difference Between Long Tail and Short Tail Keywords
Keywords are the building blocks and lifeblood of website content and search engines. Targeting the most appropriate keywords serves two key roles; content marketing and SEO (Search Engine Optimization). Short tail keywords are much more general search queries, usually of one or two words. Long tail keywords are more search specific queries, and tend use […]
5 Ways Manufacturing Companies Can Improve Their SEO
Have you ever seen a manufacturing company that says they have too much business? The truth is, manufacturing companies that don’t rank on the Search Engine Page Results (SERPs), miss out on potential business leads. Many manufacturing websites look old and neglected, aren’t user friendly, or make it difficult for potential clients to find information. […]
Low Volume Keywords Are Worth the Effort
While writing this post, I recall working with clients actively targeting content for keywords that had 0–10 search volume. On the surface, that’s massively low search volume. But surprisingly, by the time we had developed the content, one of the clients got as much 800 views a month for the “low volume keyword” content! That […]
How to Trigger Featured Snippets in Google
Featured Snippets are highlighted text, video, or text and image content at the top of the page in selected search results. Some digital marketers also refer to the Featured Snippet as “Position Zero” because it sits at the top of the organic search results. Snippets that are informational text are displayed with slightly larger text […]
How Might Google Define “Good” Content?
Nearly every SEO article you will ever read give us the same advice. Create good content and you’ll rank higher. How might Google define “good content” for SEO? Better question, how would Google grade millions of pages that could match a search query, and decide if the content is “good”, “bad”, or “mediocre”? Also, the […]
Google BERT Update: Understanding Search Queries More Effectively
Published October 29th, 2019
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Google announced on October 25th, 2019 that they are rolling out a new update to their algorithm, named BERT. BERT is an acronym for Bidirectional Encoder Representations from Transformers. The “transformers” are words that change the context or a sentence or search query. The “encoder representations” are subtle concepts and meanings in natural language that […]
Create Great Content and You’ll Get Links: Truth or Fiction?
Published August 17th, 2019
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A phrase you’ll hear a lot: Create great content, and you’ll get links naturally. You may have found it’s much harder than that. Even when you create “skyscraper content” it can be difficult to acquire links. So how do you get back links in the real world?
Did the Google Search Quality Raters Visit Your Site?
What are the Google Quality Search Rater Guidelines? They are a checklist given to Google independent contractors, who are tasked with scoring the search results that Google returns for certain search phrases. If you want to see the Search Quality Rater Guidelines, there’s a link here. They were last updated publicly on July 20, 2018. […]