Today, I’m going to tell you the story of two companies. Company A and Company B were both founded in the same year, and sold a similar product line. Both companies went trade shows, built a distributor network, and were making sales calls every day. Each company had a decent looking website when they launched, […]
A Tale of Two Companies
Presentation: Deep Dive on SEO (for Nevada County Online)
Published November 4th, 2018 5 Comments on Presentation: Deep Dive on SEO (for Nevada County Online)Recently, I had a chance to do a presentation for the Nevada County Online Meetup. This was a deep dive on SEO, which included a presentation, and answering questions from the audience, during a lunch and learn. Fortunately, this presentation was videotaped for posterity, and is available on the NCO YouTube channel. What I wanted […]
How We Do SEO Audits
We want to show you how we do our SEO audits, because there is power in sharing information, and because most of our competitors won’t be anywhere near this thorough in their own “SEO audits”. Step by step breakdown of what we look for when auditing a website.
Do WordPress Tags Help SEO?
WordPress is currently the world’s most popular content management system (CMS), a fancy say of saying it’s a platform for building websites. If you have a blog on your WordPress site, you can label the posts with different categories and tags. These are ways to sort the articles into taxonomies, so people can find more […]
Why Creating More Content Will Improve Your Search Traffic
There’s a practical reason why creating more content for your site usually results in more organic search traffic. It’s a numbers game. The more content you write, the more keywords you are likely to rank for. You might be familiar with the Pareto Principle, which says that 80% of your results will come from 20% of your efforts. How do you know which 20% of your content is going to drive 80% of your traffic?
3 Things Manufacturing Companies Must Understand About SEO
Published February 9th, 2018 2 Comments on 3 Things Manufacturing Companies Must Understand About SEOIf you’re competing against industrial brands that existed decades before the internet, you probably have an uphill battle. Newer companies generally don’t have as strong a brand as older companies. By improving your website in specific ways, you stand a better chance of winning the long-term battle for search results, rankings, and search traffic.
Does Brand Recognition Affect SEO?
Before we discuss what potential influence brand recognition might have on search rankings, let’s look at a recent history of SEO. As little as five or six years ago, SEO could still be disproportionately affected by certain tricks. These included keyword stuffing, exact match domains, fake business names, exact match link anchor text, and link […]
The Meta Description and its Role in SEO
The meta description is the 160 characters of text below the title tag and URL in search engine results. The meta description is there to tell the story of the page, and should be written to convert searchers into people to click on your results. The most interesting search results are the ones that get […]
Back Links and SEO
No discussion of SEO would be complete without it talking about back links to your site. Google has gone on record saying that on-page content, back links, and machine learning are the three most important factors in search rank as early as March 2016. For those who don’t know, let’s talk about what back links […]
301 Redirects and SEO
What are 301 redirects? A 301 redirect is a when you forward an old web address to a new one. For instance, let’s say you have a page on your site with a URL of http://example.com/contact-us, but you want to change it to a more SEO friendly URL http://example.com/contact. You would use a 301 redirect […]