Blog: SEO

Google Announces Helpful Content Update

On August 18th, 2022, Google announced their Helpful Content Update on the Google Search Central Blog. This update will be rolling out over the next two weeks, and it appears to target low-quality content for possible demotion. Google’s announcement says they want to “better reward content where visitors feel they’ve had a satisfying experience, while […]

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How to Use H1, H2, H3 Heading Tags for SEO and UX

Semantic HTML is the basis of a well structured website. With the proliferation of visual web page building tools, it can be easy to use headings for presentation insured of structure. There are pragmatic reasons to focus on creating websites and web pages that are both semantic and HTML valid according standards of the World […]

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Outbound Links and SEO: Does Linking Out Affect SEO?

You may have heard outbound links can weaken your SEO, but linking to authoritative pages can be a positive SEO signal. It’s important to understand that the topics of outbound links in SEO seems to generate some division of opinion. Some people discourage linking to other websites because it may take users away from your […]

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Difference Between Long Tail and Short Tail Keywords

Keywords are the building blocks and lifeblood of website content and search engines. Targeting the most appropriate keywords serves two key roles; content marketing and SEO (Search Engine Optimization). Short tail keywords are much more general search queries, usually of one or two words. Long tail keywords are more search specific queries, and tend use […]

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5 Ways Manufacturing Companies Can Improve Their SEO

Have you ever seen a manufacturing company that says they have too much business? The truth is, manufacturing companies that don’t rank on the Search Engine Page Results (SERPs), miss out on potential business leads. Many manufacturing websites look old and neglected, aren’t user friendly, or make it difficult for potential clients to find information. […]

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How to Trigger Featured Snippets in Google

Featured Snippets are highlighted text, video, or text and image content at the top of the page in selected search results. Some digital marketers also refer to the Featured Snippet as “Position Zero” because it sits at the top of the organic search results. Snippets that are informational text are displayed with slightly larger text […]

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How Might Google Define “Good” Content?

Nearly every SEO article you will ever read give us the same advice. Create good content and you’ll rank higher. How might Google define “good content” for SEO? Better question, how would Google grade millions of pages that could match a search query, and decide if the content is “good”, “bad”, or “mediocre”? Also, the […]

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Google BERT Update: Understanding Search Queries More Effectively

Google announced on October 25th, 2019 that they are rolling out a new update to their algorithm, named BERT. BERT is an acronym for Bidirectional Encoder Representations from Transformers. The “transformers” are words that change the context or a sentence or search query. The “encoder representations” are subtle concepts and meanings in natural language that […]

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