Blog: SEO

Presentation: Deep Dive on SEO (for Nevada County Online)

Recently, I had a chance to do a presentation for the Nevada County Online Meetup. This was a deep dive on SEO, which included a presentation, and answering questions from the audience, during a lunch and learn. Fortunately, this presentation was videotaped for posterity, and is available on the NCO YouTube channel. What I wanted […]

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Why Creating More Content Will Improve Your Search Traffic

There’s a practical reason why creating more content for your site usually results in more organic search traffic. It’s a numbers game. The more content you write, the more keywords you are likely to rank for. You might be familiar with the Pareto Principle, which says that 80% of your results will come from 20% of your efforts. How do you know which 20% of your content is going to drive 80% of your traffic?

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3 Things Manufacturing Companies Must Understand About SEO

If you’re competing against industrial brands that existed decades before the internet, you probably have an uphill battle. Newer companies generally don’t have as strong a brand as older companies. By improving your website in specific ways, you stand a better chance of winning the long-term battle for search results, rankings, and search traffic.

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Back Links and SEO

No discussion of SEO would be complete without it talking about back links to your site. Google has gone on record saying that on-page content, back links, and machine learning are the three most important factors in search rank as early as March 2016. For those who don’t know, let’s talk about what back links […]

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