Blog: SEO

Three Things That Make Client SEO Easy

For the past couple of years, we’ve been working closely with manufacturing, industrial, and blue-collar SEO clients. There are three factors which don’t get talked about, which help determine the success of any SEO campaign. Now, these aren’t factors like quality content, incoming back links, or user experience design — what we call the three […]

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Planning For Client Training

Well-organized web development projects follow sequential stages: discovery & research, design, development, testing, launch. But there’s a step that occurs before a new site launch that deserves it’s own attention — and that’s training. Training clients to use their website is an incredibly important project stage. Here’s why. We could build the most beautiful website […]

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What Web Design Clients Value More Than Anything

What web design clients value seems to be difficult for all web development companies to provide. These things don’t take a lot of effort, but they make a big difference, because they help establish trust. Like we’ve talked about, trust is everything — in life, in business, in all things that matter. Boiled down to […]

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Better Web Projects, Part 3: Consistent Communication

We’ve been talking about ways we can have better web projects and deliver better results for our clients. Earlier, we discussed getting all the site content at the onset of the project, because knowing what you have to say and who you’re saying it to dictates the design. Having the content ahead of time also […]

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Better Web Projects, Part 1: Gather Site Content Early

To manage successful website projects, the web consultancy must anticipate potential obstacles, and prevent them from appearing. This miniseries is about overcoming some common obstacles. If we can eliminate these common problems, we’ll have more successful projects, our clients will be happier during our projects, and our clients will get better results long-term.

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Content Marketing Positions Your Business

Content marketing is a customer acquisition strategy that most businesses know about but few take advantage of. (If you’ve never heard this term before, content marketing generally refers to blogging, videos, podcasting, and even print.) Content marketing works by positioning your business as an expert in your industry. When your prospects are looking for information, […]

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