Blog: Business and Entrepreneurship

Web Design Discovery Helps Solve Business Problems

The biggest opportunity for most web developers is actually assessing the business problem that needs to be solved. A scenario I keep observing in the web industry is focusing too much on the technology and not enough on the business problem. This scenario plays out in different ways, but usually with newer developers, or fledgling […]

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Should You Join Your Local Chamber of Commerce?

Every business day this week in Sacramento, all the local Chambers are organizing crossover events designing to help small businesses. I attended a function last night where there were six or seven chambers in attendance. I even got interviewed for a promotional video being out together to encourage membership. Later this week I’ll be attending […]

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Why You Don’t Need Business Network Referral Groups

In every city in America there’s at least one business network referral group or BNI-style club. These are where business owners get together and refer leads to each other. Membership is usually paid, and restricted to one type of each business per group (so there’s no competition). Regular meetings in these groups are usually mandatory, […]

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Who Is Your Perfect Customer?

Who is your perfect customer? Do you know them when you see them? Developing customer personas is an important part of your marketing strategy. Sometimes we ask businesses who they are targeting with their products. Occasionally, the answer sounds something like this: “men and women, 18 to 100 years old, all demographics — basically everyone”. […]

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