Most people never believe that they have something special to offer the world. Most people have way more knowledge than they realize — but hesitate to share it. They want to become a thought leader in their industry, but the distance between there and where they are seems insurmountable. There will always be people ahead […]
Domain names are the human-readable web addresses. Just like a regular street address takes you to a physical location, domain names take you to the website they are associated with. Every website resides on a server somewhere in the world. The default address for each website is a series of four numbers, called an IP […]
Here’s something that my close friends know about me, that most people don’t — I’m a huge pro wrestling fan. I grew up right when wrestling was becoming big in the late 1980s. I watched the WWF and NWA on Saturday afternoons, stayed up late to watch Saturday Night’s Main Event, and would watch pay-per-views […]
All businesses have some form of communication with their customer base. But why do some brands resonate with us while others do not? Brands that are strong have a cohesive way of speaking to the public, whether it is on their site, in print or video. These companies have taken time to think about who […]
Storytelling in marketing is a very powerful device. Using the formula of The Hero’s Journey, we can construct great brand stories.
Your website is one of the biggest keys to your success and your #1 marketing tool. It is how potential customers will find you and judge your business. If you do not have a professional looking website, customers will presume your business is not professional. Investing in your website is something that you have to […]