For the past couple of years, we’ve been working closely with manufacturing, industrial, and blue-collar SEO clients. There are three factors which don’t get talked about, which help determine the success of any SEO campaign. Now, these aren’t factors like quality content, incoming back links, or user experience design — what we call the three […]
Three Things That Make Client SEO Easy
Does Buying Extra Domain Names Help SEO?
Today’s question: if you buy extra domain names and point them at your main website, does that improve your SEO? In most cases, pointing extra domain names at your website won’t do anything. However, there are some reasons you might want to do this anyway. We’ll look at why and when buying extra domain names […]
Does Brand Recognition Affect SEO?
Before we discuss what potential influence brand recognition might have on search rankings, let’s look at a recent history of SEO. As little as five or six years ago, SEO could still be disproportionately affected by certain tricks. These included keyword stuffing, exact match domains, fake business names, exact match link anchor text, and link […]
Topically Relevant Back Links and SEO
Incoming links from sites that are closely related to yours are weighted more heavily than links from random, unrelated sites. Ten years ago, you could move the needle on SEO by amassing large numbers of back links, and the source of links pointing at your website didn’t matter as much. Today, search engines look at […]
Social Media Colors 2019
Social media colors in HEX and RGB for 40 top brands, including Facebook, Twitter, YouTube, LinkedIn, Instagram, Snapchat, Reddit, Twitch, and 31 more social platforms.
Don’t Rely On Referrals For Revenue
I’m going to start this article with a controversial statement. Referrals aren’t a reliable source of income. I can hear you disagreeing with me now, but hear me out. Now, if I were to ask you your number one source of sales, chances are high you’d tell me referrals or word-of-mouth. Now while I do […]
Don’t Stop Marketing When You’re Already Busy
I’m a firm believer that when you’re busiest is when you need to step on the gas the hardest. When you’re getting more and more business through the door, it’s a sign you’re doing something right. In 2016 and beyond, SEO is all about building a strong brand. Don’t believe that? Look at the sites […]
The Future of SEO Is A Strong Brand
Search is evolving. Google has announced that their machine-learning algorithm, RankBrain is now the third biggest factor in determining search results (behind site content and links). Many people believe this machine-learning part of the algorithm will eventually become the #1 factor. This means is it is going to get progressively harder to manipulate a bad […]
The Most Common Social Media Mistakes
In the last ten years, social media has become an ever-present part of our lives. We have the ability to follow, listen to, or speak to almost anyone on Earth — all from our smartphones. The town hall has become a global arena, where everyone has the ability to be heard. The one thing I […]
Establishing A Brand: Forging Your Own Path
It’s a fact that your brand is what other people say about you, not what you say about yourself. Sure, there are different micro-aspects to what comprises your capital-B BRAND. Pretty much every touch point that people have with your company or you is part of that. But at the highest level, your brand is […]