Blog: Brand Building

Talking Google’s Long Term Thinking on The WP Minute

Recently my colleague Matt Medeiros, invited me to contribute a piece to his new project, The WP Minute. I wanted to share some observations on the long term direction that Google has had for it’s organic ranking algorithm. Specifically, I wanted to look at statements that the then-CEO of Google, Eric Schmidt, made in 2008 […]

Continue Reading

Should Your Domain Name Match Your Business Name?

Consider global enterprise brands such as Google, General Electric, Duracell, Ford, Coca-Cola, and Netflix. One thing these brands have in common is you can type their brand name (as one word) into a web browser, add “.com”, and you end up on their website. Their branding is consistent, and the domain name of their website […]

Continue Reading

“Another Business Appears in Google For Our Company Name?”

An interesting viewer question came in: “My client has a website, when they Google their domain name, another website comes up instead of theirs. Why is this happening? How can we fix this?” Upon investigating, I found a few things out. I’ll keep the information anonymous, but you should get the idea. Website #1 is […]

Continue Reading

Three Things That Make Client SEO Easy

For the past couple of years, we’ve been working closely with manufacturing, industrial, and blue-collar SEO clients. There are three factors which don’t get talked about, which help determine the success of any SEO campaign. Now, these aren’t factors like quality content, incoming back links, or user experience design — what we call the three […]

Continue Reading

Does Brand Recognition Affect SEO?

Before we discuss what potential influence brand recognition might have on search rankings, let’s look at a recent history of SEO. As little as five or six years ago, SEO could still be disproportionately affected by certain tricks. These included keyword stuffing, exact match domains, fake business names, exact match link anchor text, and link […]

Continue Reading