Perhaps the biggest opportunity I see brands, clients, and my peers making is community engagement. It is a rare occurrence when the words of a personal or company brand inspire random people reach out via blog comments, Facebook, Twitter, or YouTube. If you want to build a brand, it all begins and ends with community […]
Build Your Community, Build Your Brand
Talking Google’s Long Term Thinking on The WP Minute
Recently my colleague Matt Medeiros, invited me to contribute a piece to his new project, The WP Minute. I wanted to share some observations on the long term direction that Google has had for it’s organic ranking algorithm. Specifically, I wanted to look at statements that the then-CEO of Google, Eric Schmidt, made in 2008 […]
Should Your Domain Name Match Your Business Name?
Consider global enterprise brands such as Google, General Electric, Duracell, Ford, Coca-Cola, and Netflix. One thing these brands have in common is you can type their brand name (as one word) into a web browser, add “.com”, and you end up on their website. Their branding is consistent, and the domain name of their website […]
“Another Business Appears in Google For Our Company Name?”
Published December 3rd, 2021
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An interesting viewer question came in: “My client has a website, when they Google their domain name, another website comes up instead of theirs. Why is this happening? How can we fix this?” Upon investigating, I found a few things out. I’ll keep the information anonymous, but you should get the idea. Website #1 is […]
Social Media Colors 2022
Social media colors in HEX and RGB for 48 top brands, including Facebook, Twitter, YouTube, LinkedIn, Instagram, Snapchat, Reddit, Twitch, and more social platforms.
Three Things That Make Client SEO Easy
For the past couple of years, we’ve been working closely with manufacturing, industrial, and blue-collar SEO clients. There are three factors which don’t get talked about, which help determine the success of any SEO campaign. Now, these aren’t factors like quality content, incoming back links, or user experience design — what we call the three […]
Does Buying Extra Domain Names Help SEO?
Today’s question: if you buy extra domain names and point them at your main website, does that improve your SEO? In most cases, pointing extra domain names at your website won’t do anything. However, there are some reasons you might want to do this anyway. We’ll look at why and when buying extra domain names […]
Does Brand Recognition Affect SEO?
Before we discuss what potential influence brand recognition might have on search rankings, let’s look at a recent history of SEO. As little as five or six years ago, SEO could still be disproportionately affected by certain tricks. These included keyword stuffing, exact match domains, fake business names, exact match link anchor text, and link […]
Topically Relevant Back Links and SEO
Incoming links from sites that are closely related to yours are weighted more heavily than links from random, unrelated sites. Ten years ago, you could move the needle on SEO by amassing large numbers of back links, and the source of links pointing at your website didn’t matter as much. Today, search engines look at […]
Don’t Rely On Referrals For Revenue
I’m going to start this article with a controversial statement. Referrals aren’t a reliable source of income. I can hear you disagreeing with me now, but hear me out. Now, if I were to ask you your number one source of sales, chances are high you’d tell me referrals or word-of-mouth. Now while I do […]