Google announced they are sunsetting the Google Analytics Universal Analytics on July 1, 2023. Users should set up Google Analytics 4 properties now to ensure data collection. This also means that historical data for Universal Analytics may not be accessible after the July 2023 date. Now is the time to create a Google Analytics 4 […]
Google Shutting Down Universal Analytics July 1, 2023. How to Switch to GA4
Published April 11th, 2022
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Did the Google Search Quality Raters Visit Your Site?
What are the Google Quality Search Rater Guidelines? They are a checklist given to Google independent contractors, who are tasked with scoring the search results that Google returns for certain search phrases. If you want to see the Search Quality Rater Guidelines, there’s a link here. They were last updated publicly on July 20, 2018. […]
Google Analytics SEO & Google Search Console SEO
Google offers two free tools to help you track your SEO efforts. Google Analytics and Google Search Console are two indispensable sources of search information. By using these two tools together, you will get a more accurate view of how Google sees your site. You can see which pages on your website are the most […]
How To Track MailChimp Clicks in Google Analytics
Recently, someone asked me if there’s a way to connect MailChimp to Google Analytics, track what links people click. The answer is YES! Below are the steps you need to take to track MailChimp clicks in Google Analytics. Why Add Google Analytics Information MailChimp already has fairly robust email campaign information, which can be found […]
Integrating Google AMP and WordPress
In October of 2015, Google debuted a new project called AMP, or Accelerated Mobile Pages. The project is open-source, with other companies like Adobe, Twitter, Vox Media, BBC, The Guardian, and The New York Times also contributing to this project. So what is AMP? And why does it exist? For the last few years, web […]
Do Image Sliders Work For Web Conversions?
Sliders and image carousels are a ubiquitous feature on millions of websites. However numerous studies suggest that image carousels are ineffective at conversions. A 2013 Notre Dame study showed only 1% of participants clicked on auto-forwarding slides, and of those that did click, 84% clicked the first slide. This means the chance of any subsequent […]
Find The Most Important Pages On Your Website
This method for finding the most important pages on your website isn’t something I discovered on my own. I first heard about it from Chase Reeves on the Fizzle blog. I highly advise you check out the original article. You’ll need to have a Google Analytics account to make this work. The longer you’ve had […]