Blog: SEO

Why AdWords Shouldn’t Be Your Long Term Strategy

I regularly run into small businesses that are grossing seven figures or more. Which is great. But they’re driving all of their traffic through AdWords, or they’re paying a third party like Yelp or HometownLocal for marketing leads. Most of these businesses are spending at least $10k a year on leads, because if they stop […]

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Don’t Stop Marketing When You’re Already Busy

I’m a firm believer that when you’re busiest is when you need to step on the gas the hardest. When you’re getting more and more business through the door, it’s a sign you’re doing something right. In 2016 and beyond, SEO is all about building a strong brand. Don’t believe that? Look at the sites […]

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Why Your Facebook Pages Have Less Reach Than Before

In June of 2014, Facebook answered some questions that many business owners had about Facebook Pages. Specifically, they confirmed that the organic reach of Facebook Pages was less than before. They were throttling how many people could see your posts. These changes to the Facebook algorithm were rolled out to personal accounts as well as […]

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Content Marketing is the New Advertising

Until the late 1990s, people had only a few choices for getting information and entertainment: TV, radio, print, movies. In order to get the content they desired, people had to suffer through ads at the beginning, end or throughout their entertainment. The internet was built on the same model — using interruption marketing and advertisements […]

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