A reader asks, “How do I get my company social profiles in the Knowledge Graph and Google Maps?”
They go on to say, “Our competitors have their social links in Google Maps, and I’m curious why our company’s social links don’t show up?”
“Is there a way to make Google show our social links on the right hand side of the search results in our Knowledge Panel?”
“We are using Yoast SEO to output the
sameAs Schema metadata for our social profiles.”
The answer is, you cannot force Google to add all of your social profiles, but there seem to be things you can do to influence which profiles get picked up, and how quickly that occurs.
Google has said that “social profile markup for Google Knowledge Panels is deprecated”, and they “automatically discover social profiles to include in Google Knowledge Panels”.
The Knowledge Panel for a company or organization is what shows up on the right-hand side of the screen when you search for a business. The social icons also appear in Google Maps.
What Social Profiles Can Appear in the Knowledge Panel?
Social media icons that can appear in the Knowledge Panel / Google Maps include:
How Do You Speed Up Google Adding Your Social Profiles to Your Knowledge Panel?
There are some correlations that appear to accelerate the process of Google discovering all your social profiles and adding them to your Knowledge Graph.
- Link to your social profiles from your website. Make sure you have icons that link to your social media pages in the header and/or footer of your site.
- Gain a following. Google seems to list more social sites for companies that have larger follower counts. Establishing an audience on key social media accounts — like Facebook, Twitter, and LinkedIn — may cause Google to add those to your Google Maps/ Knowledge Panel more quickly.
- Be active on your social accounts. If you have social media profiles where you are not very active, Google may not see those as valuable to customers. Google seems to add accounts to your Knowledge Panel where you are regularly active.
- Build your brand. It is slow and steady work to build a strong brand, but Google usually has all the social links on larger brands, while smaller brands may only have a few social profiles. Keep working to grow your brand both online and offline.
The biggest key seems to growing into a more prominent brand, and fully utilizing your social media profiles to grow your audience and acquire customers.