When your rankings suddenly drop in Google, do you immediately think it was an algorithm change?
Or that you got a Google penalty?
The reality is, Google is starting to figure out what the majority of people want to find when they type in a given search query.
This is why the Google representatives say every time there is a Broad Core Update to the ranking algorithm, that you need to focus on “better content”.
That’s part of the story, as you should also take a look at what types of content are ranking for a given keyword phrase, That’s a big clue hidden in plain sight.
We should stop thinking of ranking drops as “algorithm fluctuation” or “heavy algorithm weather” or “Google penalizing your website”.
Work toward “better fit content” for a given keyword phrase, instead of worrying about a “Google penalty”. The following video explains more.