Blog: SEO
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Did Your Keyword Rankings Drop? Rethinking The Ranking Algorithm

Avatar for John Locke

John Locke is a SEO consultant from Sacramento, CA. He helps manufacturing businesses rank higher through his web agency, Lockedown Design & SEO.

When your rankings suddenly drop in Google, do you immediately think it was an algorithm change?

Or that you got a Google penalty?

The reality is, Google is starting to figure out what the majority of people want to find when they type in a given search query.

This is why the Google representatives say every time there is a Broad Core Update to the ranking algorithm, that you need to focus on “better content”.

That’s part of the story, as you should also take a look at what types of content are ranking for a given keyword phrase, That’s a big clue hidden in plain sight.

We should stop thinking of ranking drops as “algorithm fluctuation” or “heavy algorithm weather” or “Google penalizing your website”.

Instead, we should analyze what types of pages Google is rewarding for certain keywords. Pay specifically close attention to patterns in search intent and task completion.

Work toward “better fit content” for a given keyword phrase, instead of worrying about a “Google penalty”. The following video explains more.

When Your Google Rankings Drop, A New Strategy

Avatar for John Locke

John Locke is a SEO consultant from Sacramento, CA. He helps manufacturing businesses rank higher through his web agency, Lockedown Design & SEO.

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