What is SEO? Why should I invest in SEO?

SEO, or Search Engine Optimization, is the science and art of making web pages rank higher in search engines like Google. Many businesses invest in SEO because they want to get more customers, and their customer base is already using Google, Bing and other search engines to find companies like theirs. SEO companies like ours help businesses improve their website and work on on-page and off-page factors that will make them rank higher in organic search. 87% of all clicks in a web search go to the first page of results, so if you aren't on page one of Google, you are most likely missing out on leads and customers.

How does SEO work? What's the secret to SEO?

There's not a single factor that makes a website rank higher, and Google and other search engines use a variety of factors to determine the ranking order for a keyword search. The biggest factor is making sure people find what they are looking for, and they can either find an answer to a question, or complete an action they want to take. This is what we call search intent. Making sure the entire experience is easy and pleasant is also very important. Google also looks at the overall content of a page, as well as what external websites are linking to your site. How your brand is represented on third-party sites is a big factor, too. This includes reviews sites, social media profiles, industry sites, just to name a few. Lastly, how real users go through your site is extremely important, and this is a signal that cannot be manipulated easily. It's crucial you understand what people want for each keyword you are targeting, and give them a web page that meets that need.

How much will I have to pay for SEO?

How much SEO will cost depends on how much work needs to be done, and how competitive is the market and industry. If your business has a lot of competition and they have all done a lot of work, we may advise you go on a monthly retainer. If the competition is not as fierce, we may be able to finish our work in a three-month or six-month campaign. We give each company a custom quote, because the work is going to be customized to what you need. Our rates are fair and our track record of results is very accomplished.

How do I know if SEO will work for me?

Most every business that relies on search engines to generate leads can benefit from SEO. If you've never done any SEO work in the past, you can probably benefit a lot from SEO work. Many of our clients say they wish they had invested in SEO much sooner. You found this page by using Google or Bing, so that speaks to the power of search engine optimization.

Who will be doing the SEO work for my business?

All of the work will be done by SEO professionals right here in the USA. Every project will be overseen personally by company founder, John Locke.

Do you offer Google AdWords or PPC services?

Yes, we offer Google Ads management, as many of our clients also benefit from running Google Ads. This is advisable if you are in an industry where your competitors are all using paid ads, like in contracting. Our main role is making sure you spend money ONLY on keywords that benefit your business and you aren't getting irrelevant leads, all while maximizing the ad spend you are using. You will absolutely benefit from having our professional guidance on this, especially with recent changes on how Google makes recommendations to you for ads.

Can you help us rank higher in Google Maps?

In some cases, we can recommend things to help you rank higher in Google Maps, but it is important to note, the three-pack map gives the most ranking weight to proximity to the searcher. In other words, the closer the person searching is to you, the higher you will rank, OR if they are searching for a business using the city in the keyword search, whatever businesses are near the center of the city will rank higher. Home based businesses in the suburbs are always going to do worse in the map than businesses with an office in the heart of the city. Set up a consultation with us and we can recommend if optimizing the map is something you should spend time and effort on, because a lot of this is not in anyone's control.

Rancho Cordova SEO

We've helped several Rancho Cordova businesses rank higher in Google. We want to help you grow your business, too.

We help businesses in Rancho Cordova rank higher in Google.

Many of our Sacramento area clients reach out to us, or were referred to us, because they want to get more results from their website, and get more leads from Google search. Since 2012, we’ve been helping companies like yours with search engine optimization and website design. Our goal is to get you in front of more of your customers who are searching on Google, and help you outrank your competitors. Our main priority is getting you more qualified leads and more customers through online search.

Rancho Cordova SEO Professionals

Though we have clients all over the United States, some of our biggest success stories have been right here in Rancho Cordova. Our ideal clients are in the manufacturing, industrial, or contracting space, and these are the majority of our clients to this day. Some of our clients in the Rancho Cordova area have gotten hundreds of leads directly because of our SEO help and improving their website. If that sounds like something you need help with, fill out the contact form on this page or give us a call at (916) 747-2198 and leave us a message. We love working with clients in the Sacramento Valley and we want to help you grow your business.

Contact a Rancho Cordova SEO Consultant

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Reviews Will Help Your SEO

One thing you can do on your own is to get reviews on Google, Yelp, industry websites, and local websites. This helps show Google people trust your business.

Our SEO Services and Capabilities

On-Page Optimization

We make sure the content on your website is what customers are looking for so you rank higher.

SEO Analytics

We give you regular Google ranking reports that show exactly where your search traffic and rankings are positioned.

Content Marketing

We’ll help you produce high quality content for your website that drives organic traffic and qualified leads.

Link Building

We build relevant, categorically related links from other websites back to yours, raising your authority and rankings.

Internet Marketing

We provide guidance and oversight for your online marketing channels, SEO, and Google Ads campaigns.

Web Design

Web design is an integral component of SEO. Google measures user signals to determine whether people are satisfied.

We can Help Your Business Get Found Online

Almost every business can benefit from SEO. If your customers are searching for you in the Sacramento area, Rancho Cordova, or in Northern California, we can help you. We will do a human-curated audit of your site, and give you a detailed plan of action tailored specifically to your website’s needs. We’ve helped other businesses in the 916 grow, we’d love to help you next.

Rancho Cordova Tree Sign - Copyright 2021 by John Locke

Patrick F.

Web Developer

This is my GO TO SEO company. Period. If your business needs help with search results, website optimization, guidance on your content efforts or just how to get found online, look no further. John is knowledgeable, dependable and amazing to work with. Seriously. Contact him today.

Why Do Certain Websites Outrank Others?

Google uses a variety of factors to rank web pages for a given keyword search. The goal is to show the most useful sites and pages to visitors. Content on the page, how many other sites link to yours, and how users interact with your site are all considered. The more signals there are that your site is authoritative and helpful, and the more helpful and easy to use your pages are, the better chance you have of ranking near the top. That’s a very simplified version of how SEO works, but essentially, other sites rank higher because they have more of these various signals.

Hagan Community Park in Rancho Cordova - Copyright 2022 by John Locke

Areas We Serve

Auburn
Carmichael
Citrus Heights
Davis
El Dorado Hills
Elk Grove
Fair Oaks
Folsom
Galt
Granite Bay
Lincoln
Orangevale
Placerville
Rancho Cordova
Rocklin
Roseville
Sacramento
West Sacramento
Woodland
Yuba City

Frequently Asked Questions

Here are some answers to SEO questions you might have.

What is SEO? Why should I invest in SEO?: SEO, or Search Engine Optimization, is the science and art of making web pages rank higher in search engines like Google. Many businesses invest in SEO because they want to get more customers, and their customer base is already using Google, Bing and other search engines to find companies like theirs. SEO companies like ours help businesses improve their website and work on on-page and off-page factors that will make them rank higher in organic search. 87% of all clicks in a web search go to the first page of results, so if you aren't on page one of Google, you are most likely missing out on leads and customers.
How does SEO work? What's the secret to SEO?: There's not a single factor that makes a website rank higher, and Google and other search engines use a variety of factors to determine the ranking order for a keyword search. The biggest factor is making sure people find what they are looking for, and they can either find an answer to a question, or complete an action they want to take. This is what we call search intent. Making sure the entire experience is easy and pleasant is also very important. Google also looks at the overall content of a page, as well as what external websites are linking to your site. How your brand is represented on third-party sites is a big factor, too. This includes reviews sites, social media profiles, industry sites, just to name a few. Lastly, how real users go through your site is extremely important, and this is a signal that cannot be manipulated easily. It's crucial you understand what people want for each keyword you are targeting, and give them a web page that meets that need.
How much will I have to pay for SEO?: How much SEO will cost depends on how much work needs to be done, and how competitive is the market and industry. If your business has a lot of competition and they have all done a lot of work, we may advise you go on a monthly retainer. If the competition is not as fierce, we may be able to finish our work in a three-month or six-month campaign. We give each company a custom quote, because the work is going to be customized to what you need. Our rates are fair and our track record of results is very accomplished.
How do I know if SEO will work for me?: Most every business that relies on search engines to generate leads can benefit from SEO. If you've never done any SEO work in the past, you can probably benefit a lot from SEO work. Many of our clients say they wish they had invested in SEO much sooner. You found this page by using Google or Bing, so that speaks to the power of search engine optimization.
Who will be doing the SEO work for my business?: All of the work will be done by SEO professionals right here in the USA. Every project will be overseen personally by company founder, John Locke.
Do you offer Google AdWords or PPC services?: Yes, we offer Google Ads management, as many of our clients also benefit from running Google Ads. This is advisable if you are in an industry where your competitors are all using paid ads, like in contracting. Our main role is making sure you spend money ONLY on keywords that benefit your business and you aren't getting irrelevant leads, all while maximizing the ad spend you are using. You will absolutely benefit from having our professional guidance on this, especially with recent changes on how Google makes recommendations to you for ads.
Can you help us rank higher in Google Maps?: In some cases, we can recommend things to help you rank higher in Google Maps, but it is important to note, the three-pack map gives the most ranking weight to proximity to the searcher. In other words, the closer the person searching is to you, the higher you will rank, OR if they are searching for a business using the city in the keyword search, whatever businesses are near the center of the city will rank higher. Home based businesses in the suburbs are always going to do worse in the map than businesses with an office in the heart of the city. Set up a consultation with us and we can recommend if optimizing the map is something you should spend time and effort on, because a lot of this is not in anyone's control.

Sunrise park and ride Regional Transit in Rancho Cordova - Copyright 2022 John Locke

The reliable SEO company in Rancho Cordova.

We focus on SEO for manufacturing and industrial companies, and local SEO for service providers, like contractors and home services.

Rancho Cordova is a thriving neighborhood just east of Sacramento off Highway 50. We’ve helped numerous industrial businesses in Rancho Cordova with website builds, SEO, and Google Ads. No matter what type of business you run, we’ll give you our insights and help you get more qualified leads from your website.

If you need the competitive edge and are ready to take your online presence to another level, give us a call or send us a contact form and we will respond to your inquiry within one business day.

Updated March 9th, 2024