Blog: SEO
Sacramento SEO company doing local SEO: city with map markers

Appearance on BoostROAS Weekly SEO Talking Local SEO

Avatar for John Locke

John Locke is a SEO consultant from Sacramento, CA. He helps manufacturing businesses rank higher through his web agency, Lockedown Design & SEO.

Recently, I appeared on the Weekly SEO podcast and YouTube show presented by European digital agency BoostROAS.

Roman Adamita, their Director of SEO, invited me on to talk about local SEO.

A video of the presentation is below. This episode also contains a segment from the BoostROAS team on lowering bounce rate on your website.

Some of the topics we discussed around local SEO include:

  • Best practices for local SEO.
  • Optimizing your Google My Business profile.
  • Importance of third-party sites like Yelp and Yellow Pages.
  • Business categories on GMB and third-party sites.
  • Adding robust content to your site.
  • Matching search intent with your pages.
  • Doing an analysis of your home page. What keyword set should your home page focus on?
  • Making your services pages as helpful as possible.
  • Why looking like a large brand is vital for local SEO.
  • Building a diverse link profile that impresses the Google ranking algorithm.
  • Page speed and the upcoming May 2021 Page Experience Update.
  • Using Schema structured data to enhance how your website appears in search results.
Avatar for John Locke

John Locke is a SEO consultant from Sacramento, CA. He helps manufacturing businesses rank higher through his web agency, Lockedown Design & SEO.

Join the Conversation

Your email address will be kept private. Required fields marked *.