Since 2013, Facebook has allowed selected businesses to verify their Facebook Business Page.
Not all businesses are enabled for verification, and the criteria for selection remains a proprietary secret.
Some factors that may trigger verification eligibility for physically located businesses are strong brand signals such as consistent public records with your business information (address, phone number, hours of operations), in addition to page engagement. Make sure your business information is filled out on your Facebook Page and consistent with other public citations for your business.
Verified businesses get preferred placement in Facebook Open Graph search, so verification is desirable to have.
If your business qualifies for verification, you’ll find this setting under Settings > General > Page Verification.
If your business hasn’t been verified yet, click the Verify This Page link in the Page Verification row.
A pop-up modal will appear, prompting you to enter your business phone number. Click the button that says Call Me Now. Facebook will call you at the number you provided.
An automated call will come from Facebook (from the San Francisco Peninsula Area), and they will give you a verification code.
Enter that four digit code into the modal window on the screen and click Continue to verify your Page.
You will now have a gray check mark next to your Page information, and your Page will appear higher in certain Facebook searches.
What If I Don’t Want To Verify By Phone?
You can also follow the steps above, and instead of entering a phone number, you can click the Verify this Page with documents instead link in the bottom left of the pop-up window.
You can upload a PDF of an official document with your business name on it, like a utility or phone bill for your business account.
Facebook will then verify that information against other public records to make sure your business details are accurate.
Facebook will contact you within a few days to let you know the status of your verification request.