For the first time since May 2020, Google announced a broad core update to their ranking algorithm.
Normally, Google rolls out these large update to the ranking algorithm about every three or four months.
Due to the COVID19 pandemic, in 2020, this has only been the third broad core update, the other one coming in January 2020.
Keep in mind that Google makes minor changes to the ranking algorithm several times per day.
The larger updates, usually called Core Updates, most likely merge these smaller changes and tests into the main ranking algorithm.
Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the December 2020 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog post for more about that:https://t.co/e5ZQUAlt0G
— Google SearchLiaison (@searchliaison) December 3, 2020
The ranking algorithm started rolling out worldwide on December 3rd, 2020. According to Google Search Liason, the changes take about one to two weeks to fully roll out, as the changes are rolled out to their various data centers.
What If You Experienced a Large Drop in Organic Search Traffic?
Whenever these Core Updates roll out, Google tells webmasters to refer to this post from August of 2019.
The main things the ranking algorithm is trying to achieve on nay given day is get searchers to the best results, letting them accomplish their goals.
Most of all, focusing on having good content that delivers the information or functionality that searchers are looking for is key to high rankings.
Other things that Google seems to be prioritizing in recent updates:
- Original content and information that is well-researched and helpful.
- An impression expertise in the content, delivering clear answers.
- Good production values, content that is free of grammatical and syntax errors.
- Excellent user experience, particularly on mobile devices, where the majority of users exist in the 2020s.
Some other factors that the team at Lockedown SEO encourages companies to focus on include:
- Building a brand that is known for authoritative information and answers in your field.
- Good design, ease of use in your website, and professional presentation.
- Getting hyperlinks back to your website from credible sources or industry sites.
- Positive reviews and sentiment, particularly on third-party sites where lead generation occurs in your industry.
As always, if you have questions, feel free to ask in the comments section.