You probably already know about getting listed in directories like Best of the Web or Yahoo. You undoubtedly have a Google+ and Yelp page for your local business.
What if I told you it was possible to also get local SEO citations on Pinterest?
There’s a reason I’m mentioning this. I recently did an audit of my own citations versus other local competitors using BrightLocal. What I noticed was there was one business out of ten that was getting local citations using Pinterest, and no one else seemed to be aware that this was possible.
I set out to discover what they did, so I could benefit from this tactic myself.
Getting Local Citations From Pinterest
- 1) Click on your profile bar in the top right corner to go to your account page.
- 2) Click on each board that you want to add enable local citations on, then select Edit Board.
- 3) Find the slider for Map, and turn it to the On position. Save board.
- 4) Select a Pin you want to add a local citation to. Click on Add Place. If your business is listed in Foursqaure (a major citation site), you should be able to select it and add it. Save Pin.
One thing I noticed is on the iOS Pinterest app, I could only select City of Sacramento as a Place when I was out doing errands. But when I was back at the office, on the regular web app of Pinterest and the app, I was able to find my own business. Not sure if this was a temporary glitch or working as intended.
These Pinterest Places show up as Foursquare citations in the desktop version of Pinterest, so their APIs must talk to each other and share information.
Now, I wouldn’t expect this one move to boost you up in local SEO all by itself, but I’ve found that local SEO is about all the little details combining into one larger picture.
I’ll keep you updated as to the results as time goes on.