Our Fresno SEO company helps local businesses rank higher in Google search results.
Since 2012, we’ve helped businesses in the Central Valley get more leads through SEO, or Search Engine Optimization. SEO is the art and science of making websites rank higher in search engines. Our job is to help you get more qualified leads from your website via organic search results. 85% of all clicks are on the first page of search engine results. We’ll help you get to the first page so your business get more phone calls and contact form inquiries.
Serving Fresno and the San Joaquin Valley
We work with clients all over the country, but our headquarters is in Central California, in Sacramento. We serve industrial and home services businesses in Fresno, Clovis, Modesto, Madera, Visalia, Hanford, and Stockton. If you’re interested in getting more leads from Google, call us at (916) 747-2198, or fill out the contact form for a free consultation.
Contact a Fresno SEO Consultant
How does SEO work?
Google looks at hundreds of factors to determine what web pages are most helpful for a given search. Some of these factors have to do with what is on your website, and how users interact with your site. Other components of the Google ranking formula are entirely outside of your website. These can include how your company is represented on other websites, and the overall perception of your brand.
Three main categories of SEO ranking factors exist: content of a target web page, external representation and perception of a website, and real-time user experience of the website. By strengthening these three main categories, and taking specific steps to improve your website, we increase your Google ranking, organic website traffic, and flow of qualified leads.
Fresno SEO and Digital Marketing
SEO, or search engine optimization, is the art and science of increasing the visibility of a website in Google and other search engines. Our company lives and breathes SEO, and can help you get more qualified leads from search engines. According to a 2019 study by Oberlo, 85% of consumers conduct online research before making a purchase. If your company doesn’t appear prominently in online search, that’s money you’re leaving on the table.
Getting on Page One of Google is Critical
A 2020 study by Sistrix shows that 88% of all clicks in Google occur on page one. By the time you get to page 3 of Google, only 1% of all clicks occur here. The message is clear. Businesses that can get to page one of Google get more leads.
We Help You Rank Higher in Online Search
Most of the businesses we have worked with have undergone tremendous growth in leads, phone calls, and contact form inquiries from prospective customers. Our SEO process helps businesses just like yours rank higher in Google, so their phone starts ringing, and they get more customers and clients.
Helping Fresno Businesses with Local SEO
Every business owner wants to see their website on page one of Google. If you don’t see your website when you search your target keywords, we can help. We’ve worked with scores of businesses to help them increase their search engine visibility.
Our SEO Process
1. Analyze and Assess
The first step in our rigorous SEO process is to audit and analyze your website, your competition, and your strategic keywords. We come up with a comprehensive plan of action to make sure your web pages will appear at the top of search results.
2. Create and Optimize
In most cases, websites that are not ranking well suffer from a variety of deficiencies. We will complete whatever needs to be done to make you rank. Generally, this includes content creation and optimization, design and development, link acquisition, and other additional tasks.
3. Measure and Evaluate
After the bulk of the work is complete, we measure your progress using Google Analytics, and other keyword tracking software. By analyzing the results, we can determine if any additional fine-tuning is necessary. You’ll get ranking and traffic reports on a regular basis.
Proven Track Record of Positive SEO Results
Every company we have worked with has seen significant gains in rankings and organic search traffic. We use our proven search optimization process to ensure your business gets leads from Google and other search engines. Gain the advantage on your competition by leveraging our SEO expertise.
Central California’s Preeminent SEO Agency
Lockedown Design & SEO helps industrial, home improvement, and local businesses throughout the San Joaquin Valley. Some of the cities we serve include:
Frequently Asked Questions
Here are some answers to SEO questions you might have.
- How does SEO work?
Google has a collection of all the web pages it has encountered, called the index. For each given search query, it assesses the index for pages that are likely a good fit for search results, and ranks those accordingly. Our job is to look at what keywords you are trying to rank for, and create or modify your web pages so the Google ranking algorithm chooses your pages to rank near the top of search results. Just a few of the things Google looks at are the content of target web pages, number and quality of hyperlinks pointing at your website, brand reputation and reviews, the user-friendliness and consumer appeal of your website, among many other factors.
- When can I expect to see results from SEO?
You should see rankings movement after thirty to sixty days. By the end of the initial SEO campaign, usually three to six months, you should be ranking competitively for most of your keywords. There is usually some additional movement after the initial campaign, because Google's ranking algorithm is constantly being adjusted.
- How much should we budget for SEO?
Most of our SEO projects are very labor intensive in the first three to six months, and go into a scaled-down phase after that. The first three to six months, where we do the essential work, usually cost between $1000 to $2500 per month. How much this phase costs will be determined by the amount of work that needs to be done to make your website rank competitively. After that, we usually go into a less intensive retainer, typified by content creation and link building. This ongoing retainer phase is costs less than the initial phase.
- How do you know what Google puts in the ranking algorithm?
A large team of Google engineers works continually on adjusting the ranking algorithm. Even people who work at Google cannot predict with 100% accuracy what the ranking order will be for a given search on any given day. This means we must use the scientific method, along with observation and testing to determine what factors are stable and predict what ranking factors will be useful in the future. By observing a large number of websites in different categories, we can come to agreed upon conclusions about what SEO factors are important, which are less effective, and which are myths. Google representatives often give advice on best practices for SEO, but they do not reveal the "secret formula", as a large portion of the ranking algorithm in the 2020s is determined by machine learning.
- What are we getting for our money when we buy SEO?
Every websites goes through a human-curated audit at the beginning of the campaign. We determine exactly what steps need to be taken for your SEO rankings to improve. Some common items can include: content creation, website redesign, link building, third party profile creation, review planning, web development, site speed optimization, website conversion optimization, on-page optimization, and consultation with your internal team.
- Can I do SEO myself?
You can definitely do SEO yourself, though it is usually very labor intensive, and usually requires a diverse skill set, such as web design and development, content creation and copywriting, and email outreach. If you have more time than resources to allocate for SEO, you can subscribe to our email list and YouTube channel for free tips and insights.
- Will I have to sign a long-term contract for SEO?
After your initial SEO project is complete , usually after three to nine months, you can continue on a SEO retainer, for a reduced scope of work, but that is completely optional.
- How will you be measuring SEO results for my website?
We look at a few metrics to measure SEO success. Ranking improvement for strategic keywords, overall traffic improvement from organic search in Google and Bing, and new leads generated from organic search results. These metrics are monitored in SEO software such as Google Analytics and Ahrefs, as well as real leads that you collect from your website through contact forms.
- How often will I get updates on my rankings?
We give rankings updates on the keywords we are tracking every two weeks. Also, we look at increases year over year and month over month in organic Google search. (Organic search means not pay-per-click, like AdWords).
- Do you have referrals from past clients?
We have a Case Studies page with several clients who have had substantial success with SEO. You can check out their websites, and read their reviews. We’d also be more than happy to make an introduction to past clients if you want to hear their personal testimony.
- Who will be working on my website? Do you outsource?
Every project will be overseen by our founder, John Locke. The work will be done by SEO professionals in the US, personally trained by John, or done by John himself.
- Are your SEO techniques "white hat"?
We only use SEO techniques that are approved by Google’s communications. We do not use “black hat” techniques that put your rankings at risk, and we avoid SEO tactics that can incur a manual penalty from the Google Web Spam team.
- Will we have to provide content for our website?
For most industries, we will help you create content as part of our SEO retainer. That said, the more content you can create internally, the more powerful our joint SEO efforts will be. For certain industries, like health care or attorneys, you will have to provide your own content. We will let you know if your industry falls into this category before we send a proposal.
- Do you serve clients outside of the Fresno area?
Yes. We have served clients in six different time zones, and we currently have clients all over the United States.
The Fresno SEO company that gets results.
We focus on SEO for manufacturing and industrial companies, and SEO for home improvement contractors. We regularly share notes with other SEO experts that we trust, so we keep our skills sharp.
Fresno is one of our favorite cities in California. We want business owners in Fresno and the San Joaquin Valley to be prosperous and successful, and we can help you achieve that goal.
If you want to get results that get you a steady stream of leads, contact us by filling out the form below. We will respond to your inquiry within one business day.