Blog: SEO
Flash Websites Downgraded In Google Search Results

Flash Websites Downgraded In Search Results

Avatar for John Locke

John Locke is a SEO consultant from Sacramento, CA. He helps manufacturing businesses rank higher through his web agency, Lockedown Design & SEO.

Google announced that starting July 14th, 2014 Flash websites will be downgraded in search results on devices that do not support Flash. Presumably this would affect mobile usage only, as Flash is not supported in iOS or Android 4.1 and above. On mobile the new search results would state that the site uses Flash, and may not work on your device. In addition to the warning that the site may not render, these search links will also be smaller than normal results.

This move likely signals the final nail in the coffin for Flash-based sites, as HTML5 has already replaced Flash as an animation technology. Websites that will be hardest hit will be those that are built partially or completely on Flash, like many restaurant websites seem to be.

Google made this move in order to provide better user experience for mobile and tablet users. Flash sites would be missing large chunks of content on iOS and most Android devices, so this announcement was long-expected.

Avatar for John Locke

John Locke is a SEO consultant from Sacramento, CA. He helps manufacturing businesses rank higher through his web agency, Lockedown Design & SEO.

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