If you’re a business that has committed to content strategy, and jumped in with both feet, you may worry about competitors plagiarizing your material.
While it’s easy for anyone to simply copy and paste your blog posts or marketing materials and repost it as theirs, plagiarism is something I don’t worry about for a second.
The only reason I’m thinking about it now is I’ve seen five or six different articles by other web professionals this year on the same subject.
The main reason I could care less if someone plagiarizes my words and pretends they are their own?
Anyone can steal your words, but they can never steal the essence of who you are and how you do business.
They can take your words, but they can’t take your brand equity.
Plagiarism: The Lazy Person’s Shortcut
In a twisted sort of way, it’s kind of a compliment when someone decides to plagiarize you. It means they must think you’re doing something right, to try and steal some of your mojo. The only flaw in that logic is that your mojo is non-transferable.
To be honest, 99.99999% of plagiarizers are people with less than ten Twitter followers, and zero brand equity.
Instead of doing the work to build their own brand, these lazy would-be-marketers decide it’s easier to copy and paste their way to success. But life doesn’t work that way.
I don’t despise these copycats so much as I pity them. They want to be successful, yet they don’t realize that they already have everything they need inside themselves, if only they would try and put in the work.
See, the problem is you want what another man has.
His car, his wife, or his razzamatazz.
But that’s weak, you gotta do work on your own.
‘Cause when you’re rich you got friends, but when you’re poor, you’re alone.
— LL Cool J, “The Breakthrough”, 1987
Crying Over Copycats is Pointless
You can try to copy my style and my words, and try to win business, if you want to. But —
here’s a word to any would-be-plagiarizers.
You can’t replicate my experiences. You can’t copy my personality. You can’t duplicate my process. You can’t match my desire or drive. And so, ultimately, taking words from me, or anyone else — will not benefit you, because you have to develop a voice of your own.
To sum up, it’s a waste of time and energy to chase down every small-timer who wants to steal your words. They can’t copy and paste who you are. And personally, I’ve got better stuff to do with my time.