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Does Capitalizing Words in the Title Tag Affect SEO?

Avatar for John Koinange

John Koinange is a contributor for the Lockedown SEO blog. His work has appeared in numerous online publications.

Does it make a difference in your Google rankings if you capitalize words in title tags?

In a straightforward sense, no, it makes no difference.

However, it’s important to understand how Google bots crawl, index and rank website pages. In most instances, people focus on the meta description rather than the title tag to determine relevance and utility. But separately, the title tag is the first content users will see from your website.

Title tags in search engine results pages (SERPs) create an impressive and lasting impression to your target audience. This underscores the overall value of the title tag.

Capitalized vs Sentence Case: No Difference in Parsing

When Googlebot indexes web pages, irrespective of title tag being capitalized or not, the bots interpret data in the same manner. Content is parsed as all lowercase. However, if the general appearance of the title tag negatively affects the click-through rate (CTR), then there should be a reason for concern.

Understanding Click-Through Rate (CTR)

Google defines click-through rate as the “number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR.” This also applies to organic (unpaid) search results. For instance, if one page from your website that appears in organic search gets 5 clicks from 100 impressions, the CTR becomes 5%.

Using title tags should reinforce the quality of your content. When your content ranks for specific keywords/user intent, and it gets an above average click rate, then Google algorithms are likely to keep pushing your pages higher on the rankings.

Therefore, while the Google algorithms parse title tags equally whether capitalized or not, this doesn’t mean you should go hog-wild with them. Integrate a presentable and impressive format for your title tags to attract higher click rates. Use title tags as the first point of contact to the target audience and draw them towards your site.

It’s a general and acceptable practice to apply Title Case, that is, capitalizing only the first letter in words, since that’s easier for potential site visitors to sift through the search results. Additionally, it makes your content prominent to the eye though it does not affect the overall ranking.

How to Write Title Tags

It all comes down to the insight gained from an extensive keyword research and utilizing the targeted keywords in the title tags.

Ideally, use the primary keyword almost at the beginning of the title, followed closely by the secondary keyword phrase and lastly, the brand name.

Simply, use this format for your title tags.


Primary keyword phrase – Secondary keyword phrase – brand name

Here are a few more tips to maximize your title tags:

  • Use 70 characters or less for your title tags.
  • Place the title tags at the head/top of your pages, not within the body.
  • Apply a single title tag for each page.
  • For each page, apply a unique title tag.
  • Always start with the most relevant keywords in the title tags. That’s the first step towards ranking for the targeted query/user intent.
  • Avoid keyword stuffing. Using too many keyword phrases in your title tags is a poor option. Search engines punish such practices with poor rankings.
  • Branding comes at the end. While it’s important for marketing, branding doesn’t affect the rankings.
  • Ultimately, capitalization doesn’t matter.

Present your title tags in a concise and impressive pattern to draw people to click on your pages.

Need Personal Help with SEO?

Remember to  contact Lockedown SEO for all your SEO services. We’ll use our experience to advise you on the best practices for title tags, rewrite the title tags for your website, and help you with all your SEO needs.

Avatar for John Koinange

John Koinange is a contributor for the Lockedown SEO blog. His work has appeared in numerous online publications.

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