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Talking Content First Strategy on Rethink.fm

Avatar for John Locke

John Locke is a SEO consultant from Sacramento, CA. He helps manufacturing businesses rank higher through his web agency, Lockedown Design & SEO.

Recently, I had a chance to sit down with my friend Jackie D’Elia of Jackie D’Elia Design. She just launched a show called Rethink.fm, the forward-thinking podcast about web design and front-end development in WordPress.

We’ve had several discussions leading up to this about content first strategy and design, which is the polar opposite of how most web projects are actually run. Jackie suggested that we record an episode to talk about content first web design.

Some of the problems we see when adding site content at the 11th hour are:

  • Site content never gets thought out, and is rushed at the last minute, resulting in weak messaging.
  • The site content that is provided to fit our design containers doesn’t match the dimensions that were designed.
  • The tone of the provided content doesn’t match the design.
  • The last-minute content that gets rushed to meet the launch date never gets updated later on.
  • There isn’t enough site content to fill the pages that were planned out.
  • The end of the project keeps getting pushed out farther and farther, because the site content is being prepared, making everyone unhappy.

Rethink fm Episode 1

There are tons of great reasons to think about the content before digging into the design and development. But as web designers, we seldom do this. We feel more comfortable working in design and code, and writing copy is not where we feel comfortable. As business owners, our clients are worried about running the day to day of their business, and stopping to think about what to write on each page of their site, or taking time to hone their brand message isn’t something they are inclined to do before we start designing a new website for them.

Creating site content isn’t the most glamorous thing to do, but it the hard work that needs to get done in order to make the website effective at driving customers to action. When we create the site content first, it allows us to create better designs than if we use the standard Lorem ipsum text to fill in places where text should go.

I love talking to Jackie, because we think similarly about many things, and content first design is one of those big ideas where we have common ground. I encourage you to listen to this episode, as there are tons of great ideas that you can use on your next web project, and maybe even rethink your entire web design process.

Listen To The Episode

Avatar for John Locke

John Locke is a SEO consultant from Sacramento, CA. He helps manufacturing businesses rank higher through his web agency, Lockedown Design & SEO.

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