Blog: SEO
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Content is the Key to Earning Links

Avatar for John Locke

John Locke is a SEO consultant from Sacramento, CA. He helps manufacturing businesses rank higher through his web agency, Lockedown SEO.

The more content you produce on your website, the better chance you have of earning links, which helps your SEO.

Producing more insightful and valuable content is the number one factor is gaining more links through natural means.

The less content you have, the less likely you are to gain links from a robust group of websites.

Links from authoritative will always be part of the Google ranking algorithm, because they are a surefire sign a website can be trusted. Websites that earn back links from industry-related sites and sites that Google already “trusts” are a sign of overall quality. These types of links are more difficult to earn, and low-quality sites typically do not have these authoritative links.

If your site does not publish content regularly, what will other websites link to? Other websites are producing high quality content, and they sometimes need to link to a good reference to assert a point in their articles. This is where your content becomes important!

When your insights are valuable, other sites will reference them in their material. It doesn’t take a ton of sites to move the needle, just enough for Google’s algorithm to take notice.

We made a short video that talks about the momentum that occurs when you invest in producing content and sharing your expertise.

You can watch today’s YouTube video here.

Avatar for John Locke

John Locke is a SEO consultant from Sacramento, CA. He helps manufacturing businesses rank higher through his web agency, Lockedown SEO.

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