I understand your hesitation to try something different. You may be reluctant to start a blog. You may not see the point of making videos or starting a podcast. Perhaps you see it as a waste of time. You find it difficult to conceive how this could possibly improve your business. But content marketing is […]
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SEO
The Case For Content Marketing
5 Common SEO Questions
One goal for many businesses is to improve their search engine rankings. Sales are driven by leads, which are driven in part by search, so this goal is understandable. However, there is a lot of misinformation regarding SEO out there. Here are five common SEO questions and their answers. Do Meta Keywords Matter Anymore? No. […]
Flash Websites Downgraded In Search Results
Google announced that starting July 14th, 2014 Flash websites will be downgraded in search results on devices that do not support Flash. Presumably this would affect mobile usage only, as Flash is not supported in iOS or Android 4.1 and above. On mobile the new search results would state that the site uses Flash, and […]
The Best Time To Create Content
The best time to create content is before you begin building your website. Most site owners and web design studios get this equation backwards, and focus on visual elements and logos first. While a professional logo is important to have, a site without great content is not useful to anyone. Having content prepared for your […]
Creating A Content Publishing Calendar
Content marketing is one of the best ways to attract customers to your brand and demonstrate value. It is also one of the most difficult for people to maintain over the long haul. Many businesses look to SEO to boost visibility to customers. But without fresh and relevant content, SEO hasn’t got a prayer of […]
Yelp Not Recommended Reviews: Understanding the Yelp Review Filter
We’re often asked, why does Yelp filter reviews?, or why are some of my Yelp reviews not showing? Understanding how the Yelp review filter works is the first step towards getting more reviews to stick. First, let’s look at why this is so important. Search results for your business often include your Yelp listing. Your […]
Citations For Local SEO
What are citations for local SEO, and why does your business need them? Citations are mentions of your business information on trusted websites. Citations come in two varieties, structured and unstructured. Structured citations have the business name, address, and phone (or NAP) as well as category keywords, website, and may also include hours of operation. […]
How To Get Your Business on Google Maps
If you have a new business, and you’re trying to get it on Google Maps, you may hit an unexpected roadblock. This article will explain what to expect after you submit your listing. There are a few potential points of failure, so if you weren’t listed correctly, one of these might be why. When you […]
Are Directories Still Good For SEO?
In the early days of SEO, getting links in directories was a common practice. Up until the last few years, search engines saw links as “votes” for sites, and context was not as important. In a post-Panda and post-Penguin world, are directories still relevant, or are they a waste of time for link-building efforts? Human […]
Increase Search Engine Visibility In One Step
Every business wants to increase search engine visibility for their website. What is search engine visibility? There are many ways to measure search engine visibility, but in a general sense, it is a metric of how prominent your web pages are in search results. In other words, how likely are people to find your website […]