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SEO

Search Engine Optimization (sometimes known as Search Engine Marketing) is the science of getting your pages ranked higher in Google, Bing, and other search engines.


Star Ratings for LocalBusiness Schema Disappearing From SERPs?

Google announced on September 16th, 2019 that they would be making major changes to how they display review rich results. These are ratings stars that show in organic search results for pages with certain types of Schema markup. The biggest changes, that are still rolling out, affect rich snippet star ratings for the LocalBusiness and […]

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Is a Location Page or Home Page Better for Your GMB URL?

Here’s a question about local SEO that I recently received. The question was about what is the best pages to use from your website as the Website link in Google My Business, when you have multiple locations. This operates under the presumption that you have two or more locations, and each location has it’s own […]

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Setting Your Service Area on Google My Business

If you have a physically located business, you should undoubtedly have a Google My Business page for your company. Google My Business is an important piece of local SEO. Your Google My Business page is where customers leave you Google reviews, and you can add various information, like your phone number, hours of operation, and […]

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Did the Google Search Quality Raters Visit Your Site?

What are the Google Quality Search Rater Guidelines? They are a checklist given to Google independent contractors, who are tasked with scoring the search results that Google returns for certain search phrases. If you want to see the Search Quality Rater Guidelines, there’s a link here. They were last updated publicly on July 20, 2018. […]

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