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Search Engine Optimization is the art and science of getting your pages ranked higher in Google, Bing, and other search engines.

Why Do Rankings Fluctuate? Explaining the Google Dance

The Google ranking algorithm is composed of many smaller components, but the overall goal is to deliver search results people want to find. Understanding how Google search rankings work is a critical foundation to help you understand why rankings appear slippery and elusive. There are many reasons why rankings keep fluctuating. By understanding how the […]

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Outranked by Websites with a Weak Backlink Profile?

One thing is certain in SEO: outranking your competition can be difficult, especially for a relatively new site. It’s outright perplexing when competitors with spammy and weak backlink profiles comfortably sit above you in the search results. There’s no need to get agitated at your competitor’s seemingly easy success. In the context of SEO, there […]

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Google Announces Helpful Content Update

On August 18th, 2022, Google announced their Helpful Content Update on the Google Search Central Blog. This update will be rolling out over the next two weeks, and it appears to target low-quality content for possible demotion. Google’s announcement says they want to “better reward content where visitors feel they’ve had a satisfying experience, while […]

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What is Link Equity? How Does it Impact SEO?

In simplest terms, link equity is the measure of how much impact a hyperlink from one website has on the overall search ranking of the linked website. SEO experts almost universally agree that link equity is a search engine ranking factor, though determining the amount of “authority” and value a linking site transfers to another […]

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What is Anchor Text? How to Optimize It For SEO

What is anchor text? Anchor text is clickable text contained in a hyperlink. By default, web browsers will render anchor text in blue, with an underline, though web designers can customize how anchor text appears on a website. The best practice is to make anchor text a different color than the surrounding, unlinked text (at […]

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