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Search Engine Optimization (sometimes known as Search Engine Marketing) is the science of getting your pages ranked higher in Google, Bing, and other search engines.

Why Creating More Content Will Improve Your Search Traffic

There’s a practical reason why creating more content for your site usually results in more organic search traffic. It’s a numbers game. The more content you write, the more keywords you are likely to rank for. You might be familiar with the Pareto Principle, which says that 80% of your results will come from 20% […]

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How To Choose a SEO Company

Choosing an SEO company is a daunting task. For many smaller businesses, they may have never worked with an external SEO agency. More established companies may have hired SEO firms before, and been disappointed by the lack of results. Other manufacturing shops may have stayed away from search consultants altogether, because the terminology is confusing, […]

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11 Manufacturing and Industrial Directories for SEO

Manufacturing directories help your SEO in two ways: by driving qualified traffic to your website, and by providing back links to your site. In this article, we’ll tell you about 11 industrial directories we recommend for SEO. But first, it helps to understand why industry-related directories help your SEO in the first place. Appearing in […]

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3 Things Manufacturing Companies Must Understand About SEO

There are a few things about SEO that frustrate many manufacturing companies. Many newer industrial companies trying to make a dent in the market don’t understand what search engines are looking for. When you’re a newer manufacturing company, and you see inferior products ranking above yours, it makes you want to pull your hair out. […]

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How to See What Tags a YouTube Video Is Using

If you’re reading this, your company probably has a YouTube channel, and you’re trying to figure out how to make those videos rank higher. Since YouTube is the second largest search engine (right behind Google), getting every advantage possible can make a difference. Hopefully, you’ve been renaming your video files from MOV001.mp4 to more descriptive […]

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Is Design Important For SEO? You Bet It Is.

Businesses and marketing professionals alike have wondered for years, does design play a role in SEO? Design is one of the three legs that makes your marketing platform stand. The other two being quality content and UX/development. Instead of presenting a mere opinion about the influence of design on SEO, I’d like to offer evidence […]

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