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SEO

Search Engine Optimization is the art and science of getting your pages ranked higher in Google, Bing, and other search engines.


Google Does Not Use Webspam Reports for Manual Penalties

Many people see competitors “breaking the rules” on Google guidelines and engaging in ranking manipulation. You may be surprised to learn, when you report your competitors using the Google webspam form, they don’t automatically slap a manual penalty on your competitors. There are an estimated 1.74 billion websites in 2020 (at the time of this […]

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Using Google Natural Language API to Analyze Content

You have likely heard of RankBrain, the machine learning aspect of Google’s ranking algorithm. How does a search engine extract semantic meaning from a web page? When evaluating the subject matter of a page, how does it “understand” what the content is about? There is a Google API (Application Programming Interface) that shows how their […]

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Does Adding Text To E-Commerce Category Pages Help SEO?

Google representative John Mueller, when asked about optimizing e-commerce category pages, noted that if there is too much text on the page, then the algorithm may be confused whether it is an informational page or not. He suggests some text on the page may help. The caution is to not go overboard with blindly writing […]

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High Impressions, Low Clicks and Few Leads: How To Fix It?

What if you have a page on your website getting a ton of impressions in Google Search Console, but you aren’t getting much business from that page? A question we recently came across deals with this dilemma. The page is focused on business objectives, (like a services page), and the page receive more impressions than […]

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Google BERT Update: Understanding Search Queries More Effectively

Google announced on October 25th, 2019 that they are rolling out a new update to their algorithm, named BERT. BERT is an acronym for Bidirectional Encoder Representations from Transformers. The “transformers” are words that change the context or a sentence or search query. The “encoder representations” are subtle concepts and meanings in natural language that […]

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Did Your Keyword Rankings Drop? Rethinking The Ranking Algorithm

When your rankings suddenly drop in Google, do you immediately think it was an algorithm change? Or that you got a Google penalty? The reality is, Google is starting to figure out what the majority of people want to find when they type in a given search query. This is why the Google representatives say […]

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Star Ratings for LocalBusiness Schema Disappearing From SERPs?

Google announced on September 16th, 2019 that they would be making major changes to how they display review rich results. These are ratings stars that show in organic search results for pages with certain types of Schema markup. The biggest changes, that are still rolling out, affect rich snippet star ratings for the LocalBusiness and […]

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Is a Location Page or Home Page Better for Your GMB URL?

Here’s a question about local SEO that I recently received. The question was about what is the best pages to use from your website as the Website link in Google My Business, when you have multiple locations. This operates under the presumption that you have two or more locations, and each location has it’s own […]

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