In certain cases, Google will rewrite your title tags and meta descriptions in search results. We look at some reasons the Google algorithm will choose to do this.
Category Archives:
SEO
Why Google Rewrites Your Titles and Descriptions in Search Results
Published January 31st, 2019 No Comments on Why Google Rewrites Your Titles and Descriptions in Search Results“How Much SEO Boost Does a Mobile-Friendly Site Give You?”
Published January 18th, 2019 No Comments on “How Much SEO Boost Does a Mobile-Friendly Site Give You?”I want to talk about a thread I saw in one of the Reddit SEO channels, a question about the ROI of a mobile-friendly website. This is a paraphrase of what the original poster asked, but it went something like this. “Our website is not mobile-friendly right now. If we make our website mobile-friendly, how […]
Three Things That Make Client SEO Easy
For the past couple of years, we’ve been working closely with manufacturing, industrial, and blue-collar SEO clients. There are three factors which don’t get talked about, which help determine the success of any SEO campaign. Now, these aren’t factors like quality content, incoming back links, or user experience design — what we call the three […]
Using HARO for SEO Backlinks
Google has said publicly that two of the most important SEO ranking factors are the content of your website and the link profile of your website. Links from other websites to yours have been as a proxy for site authority and relevance by search engines for many years. In order for incoming links to have […]
What To Do When Your Best Content Isn’t Ranking
It’s frustrating when you create great content, but the SEO gods aren’t smiling on your website. Here’s a guide of what to look for when your best content isn’t ranking.
Presentation: Deep Dive on SEO (for Nevada County Online)
Published November 4th, 2018 5 Comments on Presentation: Deep Dive on SEO (for Nevada County Online)Recently, I had a chance to do a presentation for the Nevada County Online Meetup. This was a deep dive on SEO, which included a presentation, and answering questions from the audience, during a lunch and learn. Fortunately, this presentation was videotaped for posterity, and is available on the NCO YouTube channel. What I wanted […]
Searcher Intent and SEO: The Invisible Ranking Factor
What is searcher intent? Searcher intent is the task that a user wants to accomplish at the end of a Google search. By pattern matching what’s already ranking, we increase the probability a given page will rank higher.
Why Green Dots in Yoast Aren’t Moving Your Rankings
If your website is built on WordPress, you have probably used the Yoast SEO plugin. Yoast SEO is the number one SEO helper plugin for WordPress, (and they also have a module for Drupal). Here’s how it works. For each page or article you edit, you set a focus keyword phrase. Yoast SEO gives you […]
How We Do SEO Audits
We want to show you how we do our SEO audits, because there is power in sharing information, and because most of our competitors won’t be anywhere near this thorough in their own “SEO audits”. Step by step breakdown of what we look for when auditing a website.
3 Ways to Optimize Images for SEO
Optimizing images for SEO often gets overlooked. We look at three things you should do for every image that you use on your website, and how each of these things can improve your SEO and user experience.