A great product is not enough for you to thrive in today’s marketplace. Don’t misunderstand, must still have an amazing product. But that product needs to be found by people who are interested in it. Customers also need to be assured that your product will be consistent over time, and not disappoint them if they […]
There are a lot of free tools that allow you to build an online presence for your business. Facebook, Yelp, and Google My Business are all examples of satellite extensions of your business. While these are great ways for customers to find you, they fall woefully short when used as your main online business hub. […]
Storytelling in marketing is a very powerful device. Using the formula of The Hero’s Journey, we can construct great brand stories.
Until the late 1990s, people had only a few choices for getting information and entertainment: TV, radio, print, movies. In order to get the content they desired, people had to suffer through ads at the beginning, end or throughout their entertainment. The internet was built on the same model — using interruption marketing and advertisements […]
Your website is one of the biggest keys to your success and your #1 marketing tool. It is how potential customers will find you and judge your business. If you do not have a professional looking website, customers will presume your business is not professional. Investing in your website is something that you have to […]